Do SEO lessons from over 2 decades of its history still hold ground? Does it make any sense to invest in doing static content? If it is photograph you wish to get popular, go to Instagram, right? Videos and YouTube are synonyms, right? All of the above questions have same answer Yes and No. Let us look at them one by one.

Do SEO lessons from over 2 decades of its history still hold ground?  Some do, most don’t. Fundamental question which needs to be answered while doing SEO remains – What unique problem are you solving? If you can do an elevator pitch sort of answer to this question, SEO would work for you. If your answer goes like “Yes, but, but I still think…” Just drop it, SEO is not going to help.  For example if your content says “There are numerous reasons why India is  not growing by 10% and above….” you are not solving a problem, SEO won’t work. If your content reads “Primary reason why India is not growing by 10% and above is its very high level of corruption, other reasons are…” you are solving a problem, your SEO is done. Lessons which don’t hold good are:

Gaming Google – Doesn’t work, today’s Google is very smart, not yet foolproof but almost there. it is very focused and very mean, it is under pressure too. So, if you are gaming Google, you are ensuring that Google’s fails in front of its users, which Google just can’t afford today. So no gaming Google.

Stuff basic information – Who, When, Where, Why, How – and you are done. This no longer works. Google is ensuring that for every Who, When, Where, Why, How – which hits big number, Google embeds solution on SERP itself at number one position. You are gone. Google fulfills that need and closes the chapter. Adding flight schedules, addresses, zip-codes, weather are all pass. Google embeds almost 20% results of total queries in its SERP now.

Image Size Manipulation – No.  Google’s image recognition system today is empowered, it identifies size manipulation and treats it as spam. -30, -50 – whatever follows.

Does it make any sense to invest in doing static content?  Yes, it does and No it doesn’t. Why Yes? If your content caters to an emerging segment  and what all to see and in that segment you have a first mover advantage and your content has citation about authenticity, you are home. Writing about – Where is Taj Mahal? How to reach? What to see? No, it is not going to work. Google has trusted providers which have been verified by users, that already solve a problem to Google’s satisfaction, so please don’t waste time.

If it is photograph you wish to get popular, go to Instagram, right?  Yes, but you just can’t ignore Google. Google’s updated search relevancy to image search mapping is very powerful. Almost 30% generic searches show up an image. On around 5% searches  images come in 3 rows and all content is pushed down. Image optimization ensures traffic.

Videos and YouTube are synonyms, right?  Google runs Search, Google owns YouTube, all the more reason to ensure your YouTube videos are optimized on Google. Not that people would come looking for videos, but because google shows up videos where it thinks the query actually needs a video result. If search term is Elephant Safari, Google goes to YouTube to look for an Elephant Safari video and show it to you. If your videos is Google optimized, you get to be picked up. Works.

SEO remains a powerful economical traffic generation tool, now it even comes with many “How to use Google” third-party manuals. Read them all. No harm.