SEO Basics and Understanding February 10, 2010
Posted by simarprit in SEO, Search Engines, Uncategorized.Tags: Search Engines, SEO, SEO Basics, SEO Tips, SEO Tutorial
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Decided to be apart of training session, this is series of thoughts which are passing through my mind as the trainer is going through his slides.
- Understanding the definition of search engine is esential
- Search engines are nothing without the BOTS which do the job of crawling around from them and populating them
- Query mapping has a role to play, query mapping works on the basis of Search Engines algorithm applicable at that time.
- Cache of websites play a role but with social media penetration that role is changing quickly. Now you can get many results without the search engine cache being updated
- Algorithms work on essential parameters – 1. Tags (Title, Description, Keywords) and H1 tags are essential parts of it
- Giving a correct result is priority and purpose of a search engine
- For a search engine it is important to focus on freshness of the content. A usefulness of a search engine depends on ts ability to aggregate User Generated Content from numerous sources and process them on the basis of merit
- Assigning of weights is becoming a bigger challenge for search engines
- More unique the content, more need by search engines to have you there. It is also important to keep in mind the users of these unique content and their needs to be mapped against current availability
- Size of page matters to the BOT and to the surfer
- Images right sized and properly tagged are a permanent asset to SEO
- Relevancy Matrix remains a yardstick for search engines to capture a holistic view of the website
- Domain Age helps to a certain degree only. At one point of time it was very important. Domain name generic attributes remain important.
- Links from and to your site make the neighborhood you belong too. And neighborhood matters. Good neighborhood matters to a good extent.
- What do you want the user to do on your site, it is important to know and plan on how much time you want your user to spend on the site.
- Hidden text can hurt big time, you can’t have a strategy of cheating a search engine while defining your SEO plan.
- No of links on a page have two parts to play, allow BOTS to create map for crawling and allow users to navigate
- Your understanding of your domain name makes a difference to your SEO strategy. Try to read your domain in staggered words not initially intended. If your domain name is IndianaProfile. It would read also as IndianAProfile
- Search Engines can read dynamic codes now and they do. It is not a question of reading dynamic code, it is a question of reading data held in tables and deriving it the same way a surfer would do while doing natural navigation
- If you map your structure with Yahoo/ Google or DMOZ directory structure the site would have a tested and proven navigational approach
- Is your layout talking in the same language as a bot would like to hear
- Navigational steps should be well documented and should carry the objective through and through
- I am sure Google does consider everything good about your site including Meta Description and Meta Keywords
- Multiple usage of a word in a long URL may not hurt you with search engines. Adjacency matrix of a search engine usually works on conent but he same matrix may have a use in mapping out URL stuffing.
- Search Engines are based on fundamentals, it doesn’t matter if the site is on WordPress or on Drupal or on Joomla it treats all of them as a “Content Management System” and works it s way around the, A searchengine needs content in a structured manner and any CMS does that. So fundamentally any bot or serachengine would move the world to talk to any popular CMS and reach to all its inside folds.
- Junk on your site is your junk and search engines are bound to hate it. Keep the trash out and keep your site clean.
- Site-maps help and having them updated would help you big time at every stage
- Broken link audit of your site should be part of the job. If you are the owner and there is a team which works on the site, make sure you check manually the homepage for important links
Thank you Manish
Day Nine – SBMBW February 10, 2010
Posted by simarprit in SBMBW, Some Battles Must Be Won.Tags: SBMBW
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- A stitch in time saves nine and in a battle it can be like snatching victory from the hands of defeat. It worked yesterday. Priority, preparedness and readiness to do all converted a 100% setback to a mere concern.
- You are never alone in your battles, go out and stretch your hand, you would find many little angels holding it and giving you comfort. One such hand helped me out at a crucial stage yesterday.
- Your faith and purpose reflects on your face and everybody s a face reader. If you believe in it others would make it happen for you.
- What is important, there maybe pain in some joints at the end of the day, the fact that you are still in the battle and you fought well should be enough to take care of the pain.
- Someone just can’t be the angel to calm you down every time, understand how it is done and calm try to calm yourself on your own. It may not be as good, but it still may work.
“”Because some battles must be won”"
Batteel Bakery Choclates – A Review February 9, 2010
Posted by simarprit in Uncategorized.Tags: Chocolates, Doha, Qatar, Review
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Recently Kaushik went to Doha and got for me as a favor from the prospect a box of Chocolates. Now a box of Dates from Doha would do, but Chocolates from Doha, Qatar make you think twice. The box arrived, it looked nice but nothing happened with it. Yesterday i opened the box and picked up one chocolate from there. One chocolate would be a wrong way to describe it, it should be that I picked one piece of “Master Chocolatiers masterpiece”
Right color, right flavor, right bite size, right aroma, right filling and right taste. A good chocolate for me should hold, before it melts and when it melts its should explode and cover your whole mouth, this one did exactly that.
I went in for another and another and another, decided to hold back, told myself, maybe I had a horrible mouth so anything would do? Today morning the magic happened again and is happening still. I would rate the chocolates amongst the best I have had outside of Brussels.
I am not sure how many would get a chance to devour it, but if you get to, don’t leave it thinking it is yet another box of chocolates .
Day Eight – SBMBW February 8, 2010
Posted by simarprit in SBMBW.Tags: SBMBW
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- One bad day is not one bad day in isolation. The fallout is bound to affect other days and the fallout would be out of your control.
- All round developments happened on Day Seven but a bit of lethargy and OK I will do it attitude defined the day. Negative fallout and mess of Sunday created an overall dampener which was tough to fight with.
- Stress busters are essential to counter stress accumulation and stress busters would come at a cost, at a cost to even the battle on hand. But as it goes “Some Battles Must Be Won” so I judged the merits and decided to pay the cost required for stress busters.
- As the mood was out of control, also decided to remain incommunicado to most people around and refrained from proactive conversation. The idea worked and no further disconnect of any sort happened.
- On Day Eight I am once again geared up to face the battle and make right calls.
- Middle of the day: Some steps taken to avert a disaster worked. Need to put more some processes in place. India moves and today understaning India helped me.
“Because some battles must be won”
Day Seven – SBMBW February 8, 2010
Posted by simarprit in SBMBW.Tags: SBMBW
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- Zero error is essential if the battle must be won.
- An error of judgment and forgetfulness of top priority almost caused a disaster yesterday.
- Everything else, yes not almost but actually everything else must become a non-issue if the battle has to be won.
- Acceptance of error and correction of path should happen very quickly. Also process control measures should be put in place to ensure that the error doesn’t occur again. There is no window for a second occurrence.
- It is important to tell yourself that in the “Battles which must be won” there is no window for the luck to play any part.
“Because some battles must be won”
Day Six – SBMBW February 7, 2010
Posted by simarprit in SBMBW, Uncategorized.Tags: SBMBW
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- The steps taken in last 5 days earned me my first smile yesterday. I was relaxed, and the route to smile was discovered.
- It is important that every stakeholder takes the battle seriously. An error on anyone can be tough to manage when the stakes are unduly high. Yesterday an error in the process flow was detected and quickly plugged.
- Hiding the facts and covering the failures has to be a zero tolerance zone. An area of concern emerged and the same was handled promptly.
- No loose ends, I have discovered a loose end left by me with “Yes I will do it thought” looks like won’t work.
Because: “Some Battles Must Be Won”
Pizza Hut – Janakpuri – A review February 7, 2010
Posted by simarprit in Uncategorized.Tags: Delhi, Food, Janapuri, New Delhi, Pizza Hut, Pizzahut, restaurant, Review
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Pizza Hut Janakpuri outlet is located inside Satyam Cinema Complex in District Center Janakpuri. The restaurant since it opened about three years back has expanded thrice. Now it is one of the largest restaurants in the complex.
Yesterday Harmeen and yours truly decided to go for a leisurely lunch and we thought we would eat at Pizza Hut what we have never had before. So here we go:
- Ambiance: 8/10 As it has been made in parts, it needs one serious makeover to reach 10/10
- Staff: 6/10 We reached at 12:30 on Saturday afternoon, the manager was busy on his laptop for all of one hour we were there. The other staff was also in a holiday mood
- Crockery & Cutlery: 7/10 Standard Pizza Hut variety- I felt that they must change it more frequently.
- Mushroom Soup: Rs 39.00 – 8/10 – Harmeen liked it a lot
- Masala Lemonade: Rs 49.00 – 9/10 Pizza Hut’s take on – We will do anything to succeed in India. It was good and they didn’t bill me for the refill.
- Cheese Tortillas: Rs 69.00 – 9/10 Great, the sauce could have been better.
- Pasta – Fusilli in Mushroom Sauce: Rs 139.00 – 8/10 It tasted good, but we would preferred little more sause and some more mushrooms in the sauce
- Pasta – Fusilli in Spicy Tomato Sauce: Rs 99.00 – 9/10 Cheery tomatoes and red chili almost always do the trick.
- Ebony & Ivory Dessert: Slice of Chocolate Cake, with Hot Chocolate Sauce and a Scoop of Vanilla Ice-cream: Rs 79.00 – 5/10 Looks like pushing it down to this price point is a tough compromise. They write it is adequate for two, which it may not be. The scoop of ice-cream is too small for sharing
- They charge you for service – Service Charges @10% and 15% Tax on post service charged amount add to about 27% extra
Still worth it. Best Value for Money – I would rate it overall 9/10
Day Five – SBMBW February 6, 2010
Posted by simarprit in Uncategorized.Tags: SBMBW
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- Broad Objectives were met, the total steps and progress was not to my satisfaction yesterday.
- Today the day has started on a good note, priority and only priority approach differentiation is totally visible.
- Soft maneuvers look to be more receptive than on the face decisions.
- Would be seeking some niche professional opinion, may also start travelling for resource pool strengthening from Monday. Looks like resource replenishment and resource aggregation are integral to flawless execution.
Because “Some Battles Must Be Won”
My Dear Valentine -2010 February 6, 2010
Posted by simarprit in Uncategorized.Tags: My Dear Valentine, Valentine's Day
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When we started working on MyDearValentine.com in 1999, I had no clue about the real valentine’s day. Archies in India had got going with their high decibel publicity campaigns and Valentine’s Day was gaining ground and popularity. Those who days it was still elitist in nature and I am sure there was no “Driver” spending 2 hours in the morning in getting ready to impress the “Maid”at Boss’ residence and wish her “Happee Baluntine Day” in the city of Delhi.
It has all changed and with the change MDVC as we call MyDearValentine.com has also changed. MDVC is now an year through Love and Romance site, one of the very few clean love and romance sites in the world. The site has been growing consistently and we are confident that it would become one of the largest girls/ women centric site in the world. The sites gender shift happened about two years back, 66% Women – 44% Men. We are keen that the site grows on its focus on Love & Romance and also becomes generic women centric site over a period of time.
More to come…
Day Four – SBMBW February 5, 2010
Posted by simarprit in Uncategorized.Tags: SBMBW
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Yesterday has defined the standard for next several months. It was tight, focused and manageable. The day didn’t go on and on at the same time the benefits are tangible. I liked how the teamwork moved a mountain yesterday. Still many more to move and go on till the battle is one.
- Everyday comprises of several fillers, these fillers are bubbles of comfort and they play their own role. I have realized that my agenda demands that these bubbles become few and smaller in size. They can’t be wished away they are needed and serve the purpose of keeping me sane.
- When I move today I know the day must deliver 1 to 1.6 on my task list. Yes now I have astructured task list and I also have a battle dossier in place.
Because “Some Battles Must Be Won”
