SES 2008 – Beyond Google August 20, 2008
Posted by simarprit in Bay Area, Blogging, Search Engines.Tags: Online Advertising, Search Engines, SES, SES 2008
trackback
If you don’t do SEO on Google and you don’t buy clicks on Google, what do you do to increase your traffic? This session said a lot can be done and at presumably significantly lower costs. The session excluded Yahoo and Microsoft too, and essentially became a session on “Beyond top 3 Search Engines”
So here we go…
- Pay bloggers to post (PPP – Pay Per Post)
- Try to ignite social spark
- Remember pay per post may fail if what you are looking at is a niche
- Ask.com – Ask claims to be number 4 and promises to deliver higher yields ad relevancy
- Superpages.com
- Facebook Business Solutions
- Looksmart.com
- Quigo services
- Yellowpages.com
- Local.com
- Travel Ad Network (TAN)
- Tribal Fusion
While buying alterantive advertising to the top three
- Define clear goal of the campaign
- Allocate 10% to 25% of your budget to testing
- Keep your focus, just work with “what works for you”
- Content Networks get 95% of surfer time, search engines get 5% – important actionable point to remember
- Allocate your budget between content and search
- Remember homepage maybe yet another page, we all do deep diving and reach anywhere on the site
- If you can build your own ad network, build it now
- Online advertising spend is growing, it has already overtaken Television in UK, US is few years away
- Dynamic titling of insertion codes can help
- Make keyword prospecting reports
- Don’t club networks, each has their independent life, treat them differently
- Do category targeting where possible
- Use targeting and optimizations tools effectively. Lots of tools are available
- Create your own Document on Best Practices, and follow it in letter and spirit
- Always keep your eyes open for cheap and quality clicks, a click is a click
- Audience profiling and its continuous updating can help
- Never ignore social traffic and social notworks
- Be watchful on negative blogging
- Tags and synopsis can help
- Prefer plug and play solutions for all your needs
Comments»
No comments yet — be the first.