Simarprit’s Weblog

SES 2008 Site Clinic August 22, 2008

So what is a website clinic? As per Search Engine Strategies 2008, San Jose organizers, a website clinic is a one to tow hour session where a panel of “Website Gurus” evaluate your site publicly.

They allow you to explain what your site does briefly. Each site review takes about 15 minutes, I attended three sessions on this subject today:

My random thoughts:

1. Try to stick to one coder or a style of coding
2. Ensure your site supports the resolution your customer group generally work on
3. Maybe it is a good idea to give relative links from your homepage to internal server
4. Seeing what you are looking for in the URL makes sense
5. Dynamic Menus can create a problem, they may confuse the spider, robots and whatever
6. JS is best avoided in all sorts of navigation.
7. JS also adds to overheads
8. It may be good idea to tackle multiple coder issue by rewriting the code for your top pages (top pages and not all pages) in one style from time to time.
9. Hyphens are better than underscores in the path and on the page.
10. Wisely use SEO products and be open to adopting them.
11. All upper case usage is not good
12. Ensure your sitemap is there and update it regularly
13. Define your 20 second elevator pitch and put it prominently
14. 404 hurts, avoid Not Found Errors
15. Avoid denial of service errors, they hurt
16. Bring up Page 2 and Page 3 words
17. Try MSN funnel tool
18. Use KML
19. Provide data dircetly to search engines
20. Try layering image over text, but don’t go overboard

More to come..