SES 2008 Site Clinic August 22, 2008Posted by simarprit in : Blogging, Internet, Search Engines, SEO, SES 2008, websites , trackback
So what is a website clinic? As per Search Engine Strategies 2008, San Jose organizers, a website clinic is a one to tow hour session where a panel of “Website Gurus” evaluate your site publicly.
They allow you to explain what your site does briefly. Each site review takes about 15 minutes, I attended three sessions on this subject today:
My random thoughts:
- Try to stick to one coder or a style of coding
- Ensure your site supports the resolution your customer group generally work on
- Maybe it is a good idea to give relative links from your homepage to internal server
- Seeing what you are looking for in the URL makes sense
- Dynamic Menus can create a problem, they may confuse the spider, robots and whatever
- JS is best avoided in all sorts of navigation.
- JS also adds to overheads
- It may be good idea to tackle multiple coder issue by rewriting the code for your top pages (top pages and not all pages) in one style from time to time.
- Hyphens are better than underscores in the path and on the page.
- Wisely use SEO products and be open to adopting them.
- All upper case usage is not good
- Ensure your sitemap is there and update it regularly
- Define your 20 second elevator pitch and put it prominently
- 404 hurts, avoid Not Found Errors
- Avoid denial of service errors, they hurt
- Bring up Page 2 and Page 3 words
- Try MSN funnel tool
- Use KML
- Provide data dircetly to search engines
- Try layering image over text, but don’t go overboard
More to come..