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Christmas Carnivals December 16, 2008

Posted by simarprit in : Christmas, Festivals, websites , trackback

How do you name a site, Simar?  Why did you name your Valentine site – MyDearValentine.com? Why did you name your Christmas Site Christmas Carnivals and why not Christmas XYZ or XYZ Christmas  http://christmascarnivals.com – Questions like this are put at me very often> My answer – There is a lot to naming a site and I take my job of naming a site seriously.

Let me be in the spirit of Christmas and state the story of naming of Christmas Carnivals and why it is plural and not singular.

Every year since 1941 the downtown New Delhi, referred as Connaught Place plays host to a Christmas Carnival and is all decked up for the Christmas. To us the festival of Diwali is associated with Mela, so Compare went ahead and developed a site DiwaliMela.com and as Christmas had a strong association with Carnival we desired to keep the name Christmas Carnival, however the registrar’s representative did a mistake and booked ChristmasCarnivals.com instead. By the time we realized what had happened, the name was gone.  We did go ahead and block other extension .net but decided to stick with ChristmasCarnivals.com – we worked further to evolve CC as we refer it to, as the single largets place for information about Christmas. There was a big learning to do, and we did go through the whole exercise of understanding Christmas and the festivities around it.

Though the site came up in 1999, it was only in 2007 – did I actually get to see the real Christmas Carnival when I was in the United States around Christmas time. The inputs I gathered were put by the team to great use and we worked on improving CC.

I am proud of the fact that ChristmasCarnivals.com has emerged as the leading Christmas site and about a million souls from all over the world stop at ChristmasCarnivals.com.

So there is a lot  to a name provided you can live to it.

So my 2 cents: Keep the domain name exactly what you want the site to be.

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