Live Microblogging in India January 15, 2009
Posted by simarprit in Bollywood, India, Live Blogging.trackback
Dil Khol Ke Bol, our microblogging site did its first live microblogging, Our colleague Goutam did a great job conducting the same. http://www.dilkholkebol.com/chandni-chowk-to-china.html
Why we decided to do a beta of live microblogging? The idea was to understand the dynamics of the same, and also evaluate business models around it.
Why we choose a bollywood movie for the same? Live microblogging may succeed where there is a buzz and a fairly high degree of common interest. As the sample size is big, quantification and measurement against benchmarks is possible.
The road ahead – The event is just over. We would be reviewing the performance and the event yield. Watch this space for microblogging in India, live microblogging may become a very big commercial segment in two to three year timeframe.
First cut – It looks like, the challenges of live microblogging would be more towards logistics than towards technology.
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