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Making of a School Atlas January 5, 2016

Posted by simarp in : Books , trackback

How long can it take to make a school atlas? A few decades, if it is a quality product you are looking at. Yes, an Atlas is a work in progress and it can take lot of time to get rolling. Way back in 1998 we had started making maps and loading them on Mapsofindia.com, at the back of our thought process was a dream, a dream that one day we will prepare the most authoritative school atlas. Today we hold that dream as an achievement in our hands, it is a dream fulfilled.

It was not simple, it was a complex project which remained a dream and something which was under various stages of production and visualization. Finally one day, all cards opened up and a relationship was stitched. Compare Infobase Limited tied-up with Encyclopedia Britannica to create a product to be exclusively marketed by the latter. With marketing tied-up, dream was well on its way to realization.  212 pages were panned and planned, each page had to go through stringent checks, numerous approvals were required and everything was time-bound. But then, this kind of pressure is the best environment for a product to be released. Someone has to keep on breathing deadline while others keep breathing perfection and quality.

While we were at it, it was important that our product is not a me-too. We wanted our product to be a unique compendium of maps that matter. Accuracy and cartographic details were defined as cornerstones and innovation and students need were stitched together to form the backbone of the product. 10 departments worked together and with support from the Britannica team and Survey of India a defining product has been launched. Now, from here onward a quality atlas has a new benchmark. I am sure whenever people would sit together to visualize landmark publications in Geography and Mapping space, B Sure school atlas would have a lot to contribute and talked about.

Thank you Team Compare for making it happen.

 

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