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Aam Aadmi Party Must Dodge A Scoial Media Disaster in Punjab? January 14, 2016

Posted by simarp in : India , trackback

It looks like that  Aam Aadmi Party (AAP) is doing a tactical blunder by giving importance to Arvind Kejriwal over the spirit of AAP. In Punjab and in all other states, what AAP needs to sell is AAP as a concept and not Arvind Kejriwal. Arvind Kejriwal is sold and sold well. He cannot be CM of 10 or 20 states. Overselling Arvind Kejriwal is going to damage AAP, exactly in the same way overselling Narendra Modi damaged BJP in Delhi and Bihar and also to a large extent in Maharashtra and Jammu and Kashmir. In J&K if BJP would’ve projected a Muslim CM candidate from day one and in Mahasrhtra Devendra Fadnavis, game would have been very different. Even in Delhi had they opted for a local BJP leader, for that matter even Vijay Goel, they would have performed better.

#HopeofPunjabKejriwal is a brain damaged #tag. Instead of this they must consider #AAPDaPunjab. Everyone knows that it is not going to be Kejriwal who is going to run Punjab, sp why project him larger than the party.  If AAP has to replicate BJP’s mistakes on social media, it will get the same result. If they project Sucha Singh Chottepur or Bhagwant Maan, it would create a very strong wave in favor of AAP, both are CM material and well respected in the state. Both have worked very hard since they got elected as MPs. They can even think of some other candidates who could be the face of AAP for Punjab. In the run up to the elections, Arvind Kejriwal must consider leaving post of Delhi CM and Getting Manish Sisodia to run Delhi. This would have a mind blowing Social Media impact and would put him at par with Narendra Modi Ji or even ahead of him in Social Media warfare. AAP must also consider pushing a CMDelhi Twitter account and FB account completely independent of Arvind Kejriwal. That account can later in the day be utilized to position new CM.

Social Media is a 100x Chessboard, if you don’t keep backups, game is over before it has started. The way AAP is currently handling its social media, it looks highly influenced by BJP’s strategy which was initially put in place, that strategy is no longer working for BJP hence has no chance to work for AAP. AAP must develop a strategy around itself, keeping its constraints in mind. AAP needs to be less vulnerable and more encompassing.Congress has tried to counter BJP but has failed misreably, AAP has had tremendous success so far, but it may run out of luck if it runs out of sensibilities.

AAP also needs to project itself as more inclusive, which is a surprise anyway and may not have been a need if SM would have been inclusive as the party claims itself to be.

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