Why we decided to do a beta of live microblogging?  The idea was to understand the dynamics of the same, and also evaluate business models around it.

Why we choose a bollywood movie for the same? Live microblogging may succeed where there is a buzz and a fairly high degree of common interest. As the sample size is big, quantification and measurement against benchmarks is possible.

The road ahead – The event is just over. We would be reviewing the performance and the event yield. Watch this space for microblogging in India, live microblogging may become a very big commercial segment in two to three year timeframe.

First cut – It looks like,  the challenges of live microblogging would be more towards logistics than towards technology.