Reinvention of Marketing the Web 2.0 Way September 17, 2008Posted by simarprit in Blogging, Business, Education, Internet, Marketing, Marketing Strategies, Web 2.0, Web 2.0 Expo, websites.
Tags: Marketing Strategies, Online, Online Advertising, Online PR, PR, PR 2.0, PR Tips, Public Relations, web marketing
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Brian Solis on Web 2.0 and its role in PR and Marketing, my 2 cents are all over (Brian may or may not agree)
- Customers are moving online, PR and Marketing needs to move beyond 1.0 which it looks like it is stuck in’
- Are you an influencer, or do you know influencers, bloggers are influencers and they are at it
- Perception is important and social web has a role in how you are looked at
- Defining and measuring influence can help in decision making
- Are you everywhere… Traditional media, Events online and offline, New Influencers, Social Networks, Blogs and Comments, Forums, Content Creation & Curation
- Composite strategy can work for you, all encompassing approach to PR and Marketing would help
- Engagement is important in PR now, not just a look or a hit.
- You need to be hybrid PR professional in today’s world
- A PR professional needs to be all it takes he has to be octopus
- PR today all about Public
- A PR professional needs to be participative a good Press Release may not lead to anything
- Common Sense rules the day
- Rules of PR are influenced by rules of Blogging, which has no rules
- Relationship of trust with a lot of guys
- Be incremental in approach, keep sharing and communicating as you go on, let the story build up fast enough
- WOMM (Word of Mouth Marketing) is what every thing leads to.
- PR today has to be organization wide
- Are you everywhere, exclude none
- Do you know where-ever you are, you just have to be everywhere. Look at all of the key networks and measure your performance on all active networks
- Become a resource for people
- Participation is the key and not initiation
- Web Analytics holds the key to how you are doing
- Creating special landing pages for your various activities can help
- Quantification and tying the activity to sales helps
- WEB 2.0 is not frozen, there is a lot more to come so keep learning
- You are the brand you project
- Some resources – Future-works, SocialMediaClub, sncr.org, nowisgone
Higher Education in India – Visiting Scholars July 12, 2008Posted by simarprit in Education.
Tags: Education, Government, Visiting Professors
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My many posts are influenced by my co-passengers, and today I had a celebrity sitting next to me. The gentleman in reference is an IIT Delhi Alumni and Professor with one of the Big Universities with several Patents to his name in the field of Electronics and more specifically in the field of chip designing in the US.
As we got talkng, the Professor touched a point I had not covered in my earlier post on Education in India: – http://simarprit.wordpress.com/2008/05/10/education-in-india-a-nation-is-built/ - having established these institutions are we attracting the finest professors from all over the world to share their knowledge, even if it is at a cost. The answer (as my brief research showed up) is between insignificant to none. The professor mentioned that China and Thailand among many other countries had consciously started walking on this path. This path is all about accepting the concept of “The World is Flat”, and finding out a USP in this flatness, working up a differentiator in this flat world can be a challenging task in itself.
I agree with the Professor that getting session long or topic long Visiting Scholars can be the slow game changer for these countries. To quote Wikipedia on the point the Professor was making is “A visiting scholar, in the world of academia, is a scholar from an institution who visits a receiving university that hosts him where he or she is projected to teach (visiting professor), lecture (visiting lecturer), or perform research (visiting researcher or visiting research associate) on a topic the visitor is valued for.” - ( http://en.wikipedia.org/wiki/Visiting_scholar ). A casual look at the IIT Delhi website brought out this running coment – “At all Alumni meetings, Prof. Sirohi urged the alumni in US to set up an 1 million dollar endowment fund to enable IIT Delhi invite 5 to 10 Visiting Professors from overseas every year for short assignments (few months) to various departments at IIT Delhi.” – http://indest.iitd.ac.in/alumni/News/Alumni%20at%20USA%20and%20Canada%20Meets.htm
- So the effort is on, but where is the fruit. The time is running out as it may slow down the flow of fundamental research capable students and may eventually dry up the talent pool on one end and, on the other end may give the much needed differentiator to the nations like China and Thailand at the cost of India. Institutes like Indian School of Business – ISB would have an edge as they have been structured around this model (Established in partnership with Kellogg and Wharton). ISB is following exactly the same path, I have recently noticed that ISB has started ranking in as number one in management colleges reviews.
To give an extension to this thought some of the “Non Government Funded” Private universities can take this process forward, the flip side however is, that these private colleges and universities don’t attract brightest and finest students, at least as yet. Several years ago there was a news that India must have two Eduction Ministers, one should be committed for higher education. I don’t know how far two ministers would help but a dedicated fund for this purpose can help. A few Billion Dollars taken out from the reserves for this purpose would surely be very rewarding in the long run.
Thank you Professor for enlightening me to this thought, I agree we may loose or edge and just become pool for cheap workers sans investments in research and development.
Education In India – A Nation is Built May 10, 2008Posted by simarprit in Education.
Tags: Education, IIT, India, Simarprit
The other day, I found asking myself “a lot went wrong in past 60 years, a whole lot more went wrong partially – but look at the power of what went partially right, a Knowledge Nation was born. Yes, India the Knowledge Nation for the world. I am sure you are going to find it an oversell, trust me it is, but then it is the oversell era, believe it and follow it.
What went partially right was establishment of IITs – http://en.wikipedia.org/wiki/History_of_Indian_Institutes_of_Technology
In late 60s, 70s and 80s a raging demand was to stop IITians from going abroad as it was felt that they are taking the nation for a ride. It was short changing the nation, I agree. Having said that, the same landed up having a larger meaning, they were brilliant students from brilliant families, from brilliant institutes, trained by brilliant teachers. If you complete any circle there has to be an enclosed entity, this Circle of Brilliance encompassed within it a branded, near zero defect product. A brand was born – “He is from IIT”. “He” is important over the “I am from IIT”, which is not required. “He” shows, before an “I” is required. The first word of IIT – Indian played its role, “He” is an Indian, and “He” is technically good, which logically started having a connotation that any Indian is technically not bad.
Many of my friends and colleagues have commented “XYZ is not a good programmer, in US he will be a success.” Are they right? Yes and No. Yes,because it is a fact that some useless guys have benefited from “any Indian is technically not bad” view. No, because if XYZ was so bad, he would have lost out in such a fiercely competitive and professional society.
IIS- Bangalore, AIIMS- Delhi, IIMs, SRCC, D School, St Stephens – Delhi, St Xaviers – Mumbai, Presidency – Chennai, Jadavpur University – Kolkata, BITS – Pilani, BHU – Varansi created more “He” and created a phenomenon, “India has the world’s largest factory for producing talent.” “She” was all the time missing, showing up here and there, but not dominating and making the presence felt. Kalpana Chwla, Sunita Williams & Indra Nooyi, “She” arrived with a bang. Indian Circle of Brilliance, became gender neutral.
With hundreds of billions of dollars in reserve, I wonder, why we just don’t go ahead and expand our exisiting IITs and create more. Why we just don;t go ahead and create one of the finest and largest IITs in Bihar, somewhere near Patna. It would be a big mood changer, it will position Bihar and Patna in positive news. We need to take these calls before the stock runs out and we can’t complete the Circle of Brilliance any longer.
more to come…