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Why we bought another Nano? January 5, 2016

Posted by simarp in : Cars, Review , add a comment

What, you are buying a second Nano? Are you crazy? Are you out of your mind? Is it not stretching your loyalty towards the House of Tata a bit too far? Are you replacing your old Nano with a new one? Tata Nano, really?

Yes, really! We did go in for our second Tata Nano. We had one, the original top of the line which was booked and came after almost an year of waiting. it is Gold color and has been doing almost a daily duty for the family. It runs a few kilometers every day and is largely a local errand car used by both my wife and me and our drivers. It has done just 15,000 KMs and smells new. The best part which we liked about it is ease of drive and parking. Two things which lack in a car like this are power steering and automatic transmission. I always thought that if Tata’s brought in these two features this car would be a darling. And Tata’s did that.

I saw an add for a fully loaded Nano Genx, it had a boot, tiny though, it had power steering and behold an automatic transmission. Brilliant. On top of it , it also had a music system. What else do you need in a small car which has to do local errands and also be part of your garage as a back-up car? Just nothing. Genx Nano didn’t come with Alloy Wheels, Airbags and ABS, I think we can live without these for a few years, I am sure subsequent versions or newer models would come with these three optional/essentials too.

The first time my daughter sat behind the wheels, she was cautious, not too sure of how it will behave. She was thrilled as she didn’t have to get to this clutch business and all, and within minutes, she was comfortable. This vehicle is so light and needs mastering only steering control.

My daughter is tall, getting in and out of the car is a breeze and the car is super spacious from inside. I think this is the most spacious fully automatic hatchback one can buy without burning a hole in the pocket. Yes, it has come with a state of the art music system and bluetooth connectivity.

What were my other choices? We could choose between Alto AT, WagonR AT, Celerio AT all from Maruti and I10 Grand from Hyundai. These are the only small cars which come in petrol versions and have an automatic transmission. For the features, the use and the price Nano looked like a steal. At 3.35 lakh on road it was almost 2.00 lakh less than its nearest competitor with full features.

So, if this car is so good, why others are not busying it? Yes, it is not selling well at all, the reason is brand perception, those who wish to make a statement with buying a new car feel at loss if they buy a Nano. For those who have nothing to prove Nano is a great choice.

If you really want a good car, go in for Tata Nano XTA, it is real value for money and a fun to own.

Bajirao Mastani – A Review January 4, 2016

Posted by simarp in : Bollywood, Review , add a comment

Rarely does one get to see a Bollywood film in its 3rd week on a big screen. Bajirao Mastani is one of those which is still running 6 shows in a cinema hall near you. Of course, it is not running houseful anymore but in the show we went to see about 40% hall was full and it was a 7:40 PM Sunday late evening show.

The film is mesmerizing, it is nothing or maybe almost nothing about history but it is all about love knows no barriers and no one can stop love from flourishing except death, and may be even death doesn’t do love apart.

I loved camera work in the movie, a few drone and a few helicopter shots were truly unbelievable, one memorable shot which is definitely going to encourage me to see this film is a dance sequence where drone footage has been added to make you feel that you are actually getting an aerial view straight and something is really unfolding in front of you.

I was not too happy with dresses of Priyanka Chopra & Deepika Padukone, they were not well researched and executed. They were expensive, rich and flamboyant, but they were definitely not period dresses.

Story was very fictional and editing could’ve been tighter. At a few places you just wished for the scene to end. Overall I liked the film, would have preferred it to be at least 20 minutes shorter. Battle scenes were compromised, needed more real impact. It should’ve been shot on a much larger scale. Using Amber Fort of Jaipur as a backdrop was a bad idea.  Chemistry between Ranveer & Deepika was not as deep as expected, Priyanka though had a second female lead role had great dialogs and she delivered them powerfully.

Go and see if you haven’t seen it yet.

 

The T3 Terminal – New Delhi – A Review August 15, 2010

Posted by simarprit in : Review, Uncategorized , 1 comment so far

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  1. The roads are painted with vehicle lanes but proper light doesn’t fall on them.
  2. Entrance and Airlines Gates require some more order.
  3. Approach to the Departure terminal was obstruction free.
  4. Airline (BA) staff looked lost amidst challenge.
  5. Hand baggage tags can become a big issue if you miss at Airline counter.
  6. The Coffee Bean & Tea Leaf Lounge has issues, needs to put its act together.
  7. Immigration was hassle free and smooth.
  8. There is still work going on.
  9. There is more English & only English usage at T3 than even at BA’s T5 in London.
  10. You don’t get a feeling of “‘too many of us” the terminal is BIG.
  11. As a first impression the terminal looks more like a big Shopping Mall & a 100 restaurant food court.
  12. Overall the experience was a pleasant change.

Zest Restaurant, Vasant Kunj – New Delhi. A Review January 2, 2010

Posted by simarprit in : Delhi, Food, Review , 1 comment so far

Zest has been covered by most of the magazines and all newspapers since it opened its door to New Delhi’s creme de la creme on July 10, 2009. We decided Zest as the restaurant for our first family dine out of  the year 2010, yes, I did think twice about it, read few blogs and concluded that it is likely to be somewhere between OK and awesome. Mini and Mishti were as excited as me as it would be a change from our half-dozen faves.

So here we go:

Location: DLF Emporio, No 4 Vasant Kunj Malls, Nelson Mandela Road, Vasant Kunj Phase -  II, New Delhi – 110 070, India – Tel (+ 91 11) 43119999  – Excellent 10/10 (Though approach roads currently are under re-routing, so be prepared to get lost and keep time to reach 15 minutes on the side of error of omission)

Interior: Bar format, wine cellar followed by semi formal sitting (formal = The Orient Express, casual = Coffee Shop at any decent hotel property). Decor is great, layout of the kitchens and food counters is a little more than a bit confusing – take time to understand before you get going   – 6/10

Reservations – Works, it is better to do a table booking well in advance maybe even a couple of days in advance. Give correct number, they would call back to confirm 10/10

Hostess: Busy, pretending to be busy, on the side of arrogant – all guests are never equal approach.  – 4/10

Staff: Senor staff fairly competent, on look out to identify regulars all others looked like on-the-job-trainees, evident lack of confidence and no long term goals. Restaurant manager couldn’t be identified, though one person looked and operated as one, but as he was sans “you may ask me smile” I concluded that he can’t be the one whose career depends on this restaurants success. Overall 6/10

Crockery: White, pure white. Fine bone china from Luxemburg – 8/10

Glasses: Wine glasses and other tumblers were all fine – 8/10

Cutlery: I was expecting much better cutlery – 6/10

Table and seating: Very cramped layout, no walkways (you have to move around all other dinners)  swill chair is an excellent idea. They couldn’t find us a table for three so they made us sit on a table for six. Overall table and seating rating 5/10.

Soups & Salads: Today they had only one soup in the buffet, an adaptation of  vegetarian Manchow Soup. I am calling it an adaptation as it was one, not authentic recipe, though it was excellent in taste . Soup -10/10.

Salads were few and Cheese Platter was missing. With Red & White wine on the house – Cheese platter missing is not a good thing., there was fresh mozzarella cheese in one of the salads. I liked Smoked Salmon and Potato salad, though potatoes far outnumbered pieces of salmon. I am sure the salmon was farm raised and not wild, but good nevertheless. Total about 10 – 12 different  salads were there. Salad – 8/10. Mini who is 100% vegetarian found the selection very limited.

Starters: No separate section for starters, you have to go from kitchen to kitchen to fill your platter. My suggestion skip this course and enjoy seven distinct cuisines however we did. I took grilled Sea Bass (it was Asian Sea Bass and not the Black Sea Bass which I die for in San Jose). It was very tasty, well marinated and nicely grilled, it was accompanied with White Wine Sauce which was just perfect. 9/10  – Mini took Hing Aloo 6/10  & Hara Bhara Kababs 7/10 (her ratings) – Mishti skipped

Main course: Portion management on the counters is an issue. You never have all to choose from.

The following is the mix-n-match as courses were not separated by them, we had it all together so covering them in the main course:

Mix Veg Pizza (Mini/Mishti) 9/10 – Thin Italian hand tossed

Shell Pasta with Arrabiata Sauce 7/10 – I would have preferred little more drained pastas and some more ginger flakes

Chicken  Indian/ Arabic Kitchen (Mishti) – 10/10 She had 4 pieces, it was spicy and very tasty as per her

Veg dumplings – 7/10 (Mishti) they were bland for her

Noodles (Chilli, Tomato, Garlic): 9/10 (Mishti)

Shrimp dumplings: 9/10 They were good – I enjoyed them

Veg Pulao 6/10 – The rice was not the ideal rice for pulao and the full aroma which Dum Pukht Pulao can get was not there

Fish Curry – Indian Arabic Kitchen – 9/10 – very tasty though they said it was fresh river sole, which I am again sure it was not, it was King Fish and tasted like one. I have no issues with King Fish

Salmon Sushi – 3/10 It was nicely made but somehow I didn’t like the bonded taste of rice and salmon

Deserts: Fresh fruits, Cakes, Custards, Mousse, Rasmalai, Gulab Jamun. I loved Blueberry Mousse and Chocolate cake with Gold flake – Over all Deserts 10/10

Date: Jan 2, 2010 – Time: 1:30 – 3:30

Over all experience – 7/10

Price Rs 5,000/- or $ 110 – They include service charge @10% before Taxes. Base price is Rs 1,250.00 per person or $27 per person. Taxes and service charges account for about 25% and you invariably land up giving an additional 10% tip.

Valet Parking: Costs Rs 140.00 or $3

I recommend one visit, repeat is purely your call.

“Zest is now called Setz”

 

Jinnah of Jaswant Singh October 11, 2009

Posted by simarprit in : Books, Review , 6comments

Question: Do I like Jinnah?

Answer: I didn’t like him before reading the book, I haven’t changed my mind after reading the book

Question: Why pay Rs 695/- for a subject you don’t like?

Answer: One should be open to reviewing stands long taken, which may or may nat have had a strong basis. Having said that I found all the reviews shallow and wanted to form my own opinion about Jaswant Singh and Jinnah through this book.

Question: Do you like the book?

Answer: No.

Question: Why don’t you like much acclaimed, and much talked about – Jinnah India-Partition-Independence

Answer: For one, Mr. Jaswant Singh had no patience to read the copy of his book before it finally went for printing. The book has typos and other mistakes which Mr. Singh could have easily spotted had he read “his life’s work” even once after compiling.  The book has been poorly researched. The author and publisher didn’t feel a need to have an editor as a result the book is loose collation of random articles which may or may not talk to each other. A good book is like a river without dams, it just flows its course, Jaswant’s Jinnah doesn’t flow – you need to turn pages to read on and do pick-and-drop till your wrist starts aching.

Question: What was that you were looking in the book and you didn’t find?

Answer: For starters, I was not looking for trash which is in abundance in this book.  What I was looking was for an insight of a scholar and a balanced book which was as detached as required to connect millions of people to an opinion other than the one they have been forced to believe. I was looking for statements, judgments and an insight which are just missing.  Loss of life & property in both Bengal and Punjab have been given at best passing references. The emphasis has been on what is written and re-written hundreds of time. I was looking for a new drink, which could have been hot or cold, any color, any density – what Mr Singh has served is a glass of polluted water from the beds of Yamuna pulled out from ITO bridge Delhi side.  Armchair rewriting at its best.

Restaurants Around San Pedro September 28, 2009

Posted by simarprit in : Bay Area, Food, Review, USA , add a comment

I am a foodie and would love remaining one for rest of my life. My work place is just across San Pedro Square in downtown San Jose, this post is aimed at putting on a piece of paper on what I like most at that specific restaurant. It is not a detailed review but more like – I have been there and I have liked this.

  1. The Old spaghetti Factory – Shrimp, Spinach and Artichoke Dip – Quality and quantity both are fine 7/10 & Lasagna Vegitariano – 9/10 This is yummy Marinara sauce makes huge difference (Both have artichoke’s)
  2. The Old Wagon – Popcorn Shrimp – Yummy 8/10 & Been Fishing, there take on Fish & Chips – Chips were out of the world, fish was fine too, decent portion 8/10
  3. 71 Saint Peter’s – Pan Seared Crab Cakes 5/10 Not to my taste & Bruschetta 9/10 – the way it should be. Main course Seafood linguine - Prawns, Scallops, Mussels, Lobster, Tomatoes – this is my favorite and I give it 10/10 – very tasty, very juicy and filling
  4. Sonoma Chicken Coop – Crispy calamari – Its is flash fried and tastes awesome, good helping 9/10 & Grilled Salmon Risotto 10/10 – The Wow dish of the downtown – I’ve had it over 20 times and every time the experience is just out of the world
  5. 19 Market – The Vietnamese fine dining – Crab and Avocado Spring Rolls – a bit dry but very tasty 7/10 & Grilled Salmon with Spicy Green Beans 8/10 (2 points go the portion is slightly less at this price point) & Brown Rice 8/10
  6. La Vic’s – Best Tacos and Burritos town – Super Veggie Burrito – 9/10 – awesome taste too filling and a meal for the day and Veggie Tacos – 9/10 Wow taste – in Orange Sauce takes you there 101/10
  7. Amici’s - Artichoke Panzanella Salad – All the veggies with bread cubes thrown in - 8/10 Tastes best with some Olive oil and vinegar & Veggie Pizza – Green Pepper, Mushrooms, Onions, Black Olives 10/10 – There just can’t be any better Pizza in this category
  8. Peggy Sue’s Diner – Clam chowder in a Sourdough Bread Bowl – 9/10 tastes good, filling & Fish n Chips – 7/10 Chips are great, fish can be less oily, helping is generous.

The above are my best 8 out of about 20 and I have had food at them several times. San Jose is a foodies delight and the San Pedro neighborhood is a jewel in the crown.

Cuil – Review July 30, 2008

Posted by simarprit in : Blogging, Internet, News, News Reaction, portals, Review , 8comments

Google – Cuil Comparison

Is it really Cool?

Yes, the interface is. It is too good.

I will work towards a detailed comparison of Google and Cuil, let us see what comes out.

As a starter, Cuil is to Search Engines what iPhone was to mobile devices (at least the interface). It is awesome. The interface and HCI angle is a killer. It can disrupt the party for Google. It has that in it. That’s the good news. On HCI they get 10/10, compared to Google’s 2/10. But on search terms, I am afraid the novelty doesn’t pay, they are just continents away, or shall I say halfway around the world.

I just did about 2300 searches. Random. Global. On any thing and everything. I am getting more focused as I move on with more parameters.

  1. As per Cuil there are no “Indian Restaurants in San Jose” though we have “Japanese Restaurants in San Jose”, “Mexican Restaurants in San Jose” and “Chinese Restaurants in San Jose”. LoL
  2. Search for Map and see the error
  3. Search for Sap and see the error
Parameter Google Cuil
Absolute Search 9 1
Addresses 8 3
Adjacency Checks 9 1
Adult Filter 6 2
Anti Domain Squatting 8 2
Blog Search 8 2
Brand 10 2
Bridge Page Filters 8 2
Bug Free 9 2
Buzz 7 7
City Names 8 6
Cloaking Check 8 4
Complex Search 7 3
Crawls 9 6
Customized Search 7 2
Database 9 7
Date and Time 7 1
Date Filter 8 4
Dead Link Checks 7 2
Deep Search 9 3
Default Weightage 7 1
Depth 9 7
Dictionary Results 9 3
Directory Structure 9 3
Domain Name 8 6
Dynamic Content Handling 8 6
Fake Listings 7 6
Four Words 10 1
Frame Based Content 8 4
Gateway Filters 7 3
Geo Filter 9 6
H Tagging Relevancy 6 3
Image Embedding 6 1
Image Mapping 7 2
Image Relevance 9 1
Incremental Updates 8 0
Industry Awareness 10 5
Keyword Stuffing 6 7
Keyword Weightage 8 5
Languages 9 1
Links 8 3
Long Tail Words 9 2
Look & Feel 1 10
Mathematical Modeling 9 6
Matrix Approach 9 9
Mature 10 1
Medical Terms 8 4
Meta Tags 7 5
Popularity Weightage 8 3
Proper Noun Search 8 2
Random Numbers 7 2
Reach 10 2
Read My Mind 9 0
Relational 9 4
Relevancy 7 2
Relevancy Correction 8 2
Safe Search 6 2
Search Assist 3 9
SEO Filters 7 2
Single Word 6 2
Site Map Relevancy 8 3
Smart 2 10
Social Networking Content 8 2
Speed 10 9
Spelling Correction 8 2
Stop Words 8 2
Subdomain Handling 8 6
Tags 8 7
Telephone Number Search 9 3
Three Words 9 2
Title 7 2
TLD Filter 7 1
Two Words 7 4
UGC Indexing 7 4
Video Embedding 5 1
Weighted Average 9 4
Wikipedia Results 9 3
Within top results 7 8
ZIP Code Search 9 4

 

Notes:

  1. I am still working on this post, this post is continuously changing.
  2. New Parameters are being added every day
  3. Scores are also changing – I plan to do a major update
  4. This is a self initiated review
  5. I make no claims to be an authority on this subject or methodology adopted. However I admit to be a part of the vision/ engineering/ architecture/ design and development team  of a Search Engine project which worked well as a beta product, but couldn’t find financial backing and died a natural death.

Airlines in the USA – My Rating July 12, 2008

Posted by simarprit in : Aviation, Review, USA , add a comment

American Airlines, Delta, Continental, Jet Blue, Southwest, Northwest, US Airways and Alaskan are the airlines I had a chance to fly with over the last year and half of active travelling within US. My experience iwth Delta has prompted me to write this post. Of course I would mention the details later, but Delta is the worst airline to travel with, as per my experience.  Here we go:

My reserach for this post led me to this news item http://www.forbes.com/2007/09/26/airlines-performance-faa-biz-logistics-cx_rm_tvr_0927worstairlines.html

Of course I can’t be as objective and elaborate as The Forbes researched document on The America’s Worst Airlines, so I would rather insert a disclaimer – Please see this post as a blog based on personal experience and nothing more.

Simar’s Hall of Fame – Overall Rank
Southwest 1
Jet Blue 2
American Airlines 3
Alaskan Airlines 4
Continental 5
Northwest 6
American Eagle 7
Delta 8

 More to come…

Amber India at Santana Row – A Review July 9, 2008

Posted by simarprit in : Bay Area, Food, India, Review , 1 comment so far

I have mentioned Amber India several times in my reviews about Indian restaurants in Bay Area, however i never got to doing a detailed review of Amber. Amber is a brand name for Indian food on one side and to many Indians it is not an Indian food restaurant at all. Yours truly being one of the many who never choose Amber for Indian food. With my (negative) bias put aside, I initiate my full review of Amber:

Date: July 6, 2008

Time: 7:00 PM to 9:00 PM

Address:  377 Santana Row, Ste 1140

City: San Jose, CA 95128, USA 

Tel: # ( 408 ) 248 5400

Restaurant Name: Amber India (Everyone pronounces it as Amber (the color), but to an Indian it is Amber (pronounced as Um ber – meaning Sky). The roof decoration with a star lit night sky puts the intent of the owners clearly and literally.

Location & Address: On Santana Row, San Jose. My rating: 10/10. You just can’t beat it. Ample parking too.

Food/ Menu: Indian and/or Americanized Indian/ Multi cuisine. My rating 4/10 very confusing, unstructured and lacking character. If Pindi Channa and Karavali Shrimps are in the same menu something has to be horribly wrong. Pindi Channa is supposed to be a take off on White Garbanzo or Chick Peas which are native to RawalPindi region of Punjab (the part of Punjab in Pakistan). http://www.mapsofworld.com/pakistan/pakistan-political-map.html   In the state of Punjab/ Pakistan. Rawalpindi is popularly known as Pindi. My mother was born and brought up in Pindi, I know my Pindi Channa – Pindi choley – or Chitey Choley as it is called in pindieven today. So if you go to Rawalpindi ask for Chitey Choley and not Pindi Channa. Karavali Shrimps are a take off on the Canara region of the state of Karnataka in southern India. Canara region comprises of the three coastal districts of Karnataka (Between Goa and Kerala on the western coastline of India). http://www.mapsofindia.com/maps/karnataka/karnataka.htm food from Uttar Kannad, Shimoga and Dakshin Kannad is commonly referred to as Coastal Kanada food or Coasatal Karantaka food, or Karavali or Canara food or Mangalorian cuisine. Karavali style of cuisine has influence of both Goan and Kerala style of cooking and has liberal coconut flavor to everything. I very strongly feel that putting these two distinct signature items from their respective regions on a single menu in the city of San Jose in California, is more of opportunism than culinary challenge.

Pindi Channas were not Pindi Channas because the Garbanzo beans are little different than Indian Chick Peas and they were not soaked overnight in milk and water or even only water, or kept under moist muslin cloth for two days. Pindi Channas need to be slightly white in color as a dish not jet black what we got on our table.

Karavali Shrimps were not Karavali Shrimps. Amber India’s website claims Karavli Shrimps to be “Our signature recipe of stir-fried shrimps flavored with curry leaves and black pepper”,  curry leaves fine, black pepper fine but what is paste made of onions, tomatoes, and practically every Indian masala doing out there. That’s not what the description reads. At least I couldn’t find the coastal kanadatouch in the paste or in the shrimps, it was spicy with little more than usual salt. I remember the flavor of paste but not that of the shrimps. Curry leaves and black pepper should have highlighted the flavor  of very fine quality of shrimps which were used, but it just didn’t. On our table was an (by heritage) Irish/American, a  Malayali, a Bengali and a Punjabi. The Irish/ American couldn’t finish even the one piece he had taken, the Bengali and the Malayali choose not to take second helping, the Punjabi on the table of course had the second helping (after scrubbing the paste).

Ambiance: Excellent. The best for any Indian restaurant in the bay area. My rating 10/10.

Format: A la carte, full service. my rating 10/10

Drinks:Mango Lassi, Lemonade, Heineken – No issues. My rating 8/10.

Appetizers: Karavali ShrimpsExplained in food 3/10, if your guest just leaves it after eating one morsel, it just can’t be more than that. My 2 cents, if you are by heritage Indian go infor it, otherwise best avoided. Goan Steamed Mussels: They were in Goan gravy, they were steamed and they were fine mussels. My rating 9/10. I just loved them. Tandoori Appetizer Platter: Shrimps were good, Chciken (I am told was) excellent, Lamb (I am told was) horrible. My rating 6/10

Main Course: Mint Salmon Tikka: From no angle an Indian dish, except for the tikka word in its name. OK taste 4/10.

 Hyderabadi Chicken Biryani – was good, but I am told Tandoori Oven in downtown San Jose makes it better 7/10.

Bombay Fish Masala – Sea Bass in tomato & onion thick Garvy, very tasty and well cooked, my rating if you don’t look at authenticity as an Indian cuisine 10/10. 

Pindi Channa – I didn’t like it at all. Was left on the table too. Rajjot on Wolfe Road is my best choice. My rating 1/10.

Breads: Lacha parantha, Garlic naan. My rating 6/10.

Dessert: Gulab Jamuns were very nice. As they were not stuffed, I would say my rating is 9/10.

Interior: Nice and functional – My rating 8/10.

Tables: Comfortable 8/10

Cooling: About 75 (F) could be lower. 8/10

Rates: At about 15% to 20% lower this place would have been a good value for money. My rating 6/10.

Why go:Ambiance; Location; Americanized Indian Food, Something for everyone

Why Think Twice: If you want to eat what you love and you know how it should be made and how it should taste. Names and preparations can be misleading and authentic Indian food lovers may just avoid.

M&M’s World – A Review of the Flagship Store June 8, 2008

Posted by simarprit in : Marketing, Review, Uncategorized , 2comments

At 11:30 PM walking on 7th Avenue my daughter Avval playfully asked me to take her to M&M, M&M to me was only those colored Dime size or smaller chocolates, what were clothes doing out there, a peep inside and we decided to make it one of our must see destinations for tomorrow.

There is a lot said about brand extensions, but this flavor of brand extension I had never seen and had no clue. When we landed up at M&M’s World - Flagship Store at 1600 Broadway New York, NY 10019 there, three of us had three distinct objectives, Avval to spend her pocket money, Mini to buy gifts, and self to understand the business logic behind all this. To me M&M had always been a Fun Chocolate Brand, essentially aimed at kids; it had effective last minute purchase strategyacrossthe world airports; it had a smiley with legs and boots as its brand ambassador; it was a company which had pursued its China manufacturing strategy aggressively to develop a range of packaging for its chocolates.

One visit to the M&M’s World store and I have started looking at the whole concept of chocolate retailing differently.

Some Observations:

  1. In New York; In Manhattan; On Broadway
  2. Three side open
  3. Three levels
  4. Decent size mouth but huge belly. The ground floor is the smallest, IInd Floor is the biggest, third floor is also decent in size.
  5. Washrooms are on third floor.
  6. Chocolate walls on IInd floor.
  7. Impulse buying; Impulse buying and Impulse buying.
  8. “We know how to loosen your purse strings.” Money upfront approach to business.
  9. It is a destination.
  10. No samples.
  11. No one checks you if you taste from the wall.
  12. We are a destination, 10 – 12 strategic placed photo opportunities.
  13. If Disney has, we have.
  14. Of course they know Hershey’s is next door, and they need to hold to parents.
  15. Deal corners for parents to “balance out”.
  16. No M&M employee should be without a product ever, displaying utility.
  17. Buy and close approach to selling, strategically located check outs.
  18. Ground floor has some of all.
  19. A child is encouraged to have “everything M” footwear, clothes, linen, cutlery, crockery.
  20. The huge Neon Poster wall outside ensures that everyone watches the commercial fully at least once.