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SEO Best Practices – Content Issues August 24, 2008

Posted by simarprit in : Blogging, Content, Internet, Search Engines, SEO, SES 2008, Spamming, Uncategorized, websites , add a comment

Content Duplication Issues and SEO Best Practices

Continuing on my series on SES 2008 San Jose, this White paper is again a hybrid of what was shared and what I have learnt over a decade on search engines.

If I give you 10 pages to read, you would scan through, start reading and if what you are reading is “new to you”  may be you would read all ten of them at one go.

Bingo.

Now, if I give you 10 pages to read and when you scan through you find that “you’ve read it before” or “only one page is unique”, you may not even read my one unique page and trash all, worse, you would remember me as guy who tricked you by giving 10 pages to read when he had just information for one page. You would make a note  “not so nice man to know.”

To me this is content duplication and so it is to search engines, so here we go.

  1. Search engines job is to satisfy the searcher, they want to grow and be seen as credible.
  2. Search engines have no favorites.
  3. They trust you unless you betray them, they work with a basic premise that what you are feeding them is your own and unique.
  4. So when you feed search engines anything they “Scan”, if you are “New”  they may read whole of it.
  5. If you are not “New” they’ll trash you and “remember” you as “not a good site to know”.

So what are your choices, simple choice is to always provide “New content”, but this choice is expensive and restrictive to many, so what do these many do:

  1. Put same content on many pages on the same site as it is.
  2. Put same content on many pages of the same site with minor modifications, disguising it as new content.
  3. Put same content on many different sites under the same ownership.
  4. Put same content on many different sites with minor modifications but the sites are under the same ownership.
  5. Put same content on many different sites under many different ownerships, in many different servers, in many different data centers with or without minor modifications.

They all presume that they would be able to manipulate their way around, some do succeed, but issue is how hard are you working to do something which is wrong anyway. Search engines are becoming smarter by every passing day, they are scanning better, they are storing better and they are recalling better. The best case scenario is don’t duplicate your content and don’t manipulate content of others and put the same on your site, remember sooner or later you would be caught and become “Not a Good Site to Know”, and search engines would drop you out, as we all do.

This leaves us with the issue of what if someone does this to me. Yes, this is the issue!

So if you are original source of the content, your worry is – How does search engine know that I am the original? Search engines are working very hard to reach the original, in case they don;t make them aware.

Do what you will do with your assets: Protect them, be vigilant and act if someone breaches your copyrights. A related issue is when you syndicate your original content, I will cover this subsequently.

Some common inadvertent content duplication mistakes and issues:

  1. When spiders read your content four times:  http://example.com,  http://www.example.com, http://www.example.com/index.html or http://example.com/index.html. Most of the spiders know how to circumvent it, but it will help to put 301 re-directions in place and route everything to www.example.com
  2. When you change platform
  3. When you change URL structures, remove the old one and  deploy 301 redirects
  4. When you create test folders, remove your test folders
  5. When you shift to a sub domain, clear the content permanently from your servers
  6. Disclaimers and privacy policies running across sites and copyright statements running across site. put non-crawlable JS functions or connect them centrally.
  7. Check your landing pages, if you have multiple landing pages make them unique
  8. Check your meta titles, and meta descriptions, they need to be unique
  9. Be careful on mirrored sites
  10. Content in multiple languages with common attributes or language strings is a no no
  11. Use exclude protocol in robots.txt where-ever you need to share the same content, within the same site or at different domains
  12. Check out and remove any hidden link.
  13. Use password protection where you need to carry duplicate content
  14. Permanent deletion of duplicate content is better than redirection

The above can form some of the best practices SEO’s can follow.

more to come…

SEO Best Practices Meta Description Tag August 22, 2008

Posted by simarprit in : Blogging, Internet, Search Engines, SEO, SES 2008, websites , 6comments

Continuing with my executive summaries on SES 2008, San Jose – Here is my take on Meta Description Tags:

Lot of King Size SEOs scream on top of their voices “Who cares for Meta Description Tags”, I whisper “The searcher cares and I care. Period.”

Why does the surfer care:

  1. Knows the animal called SEO, and is scared of it.
  2. Is not a novice, she knows that first couple of results are best optimized but may not be the best results.
  3. She needs a 20 second elevator pitch.
  4. She falls in her self esteem if she hits a trash.
  5. She likes manicured hands, Your title is your head and your description is your hands.

I can go on and on…

But Why do  I care?

  1. Makes me look serious and business like, at all time
  2. Gets me the right traffic
  3. Good Description sticks
  4. She enters my site knowing precisely what she needs and I have it, no surprise, she hates them
  5. “Copyright 2001-2008″, we all have seen all kinds of information filling up in search engines when meta Description Tag is not there or not used properly. it saves me from showing my dirty linen or any unwanted information.
  6. A good Meta Description Tag Page gives me higher number of Clicks at number 5 than a no Meta Description tag page gets me at Number 2.

The correct syntax for the Meta Description Tag in HTML is;

<meta name= description content= “Your 20 second Elevator picth works here.”>

<META NAME= “Description” CONTENT=”Your 20 second Elevator Pitch works here.”>

More SEO tips shall follow, these Tips are my own assessment of what works for me, they maynot be totaly in line with what has been preached at SES 2008, San Jose.

SES 2008 Site Clinic August 22, 2008

Posted by simarprit in : Blogging, Internet, Search Engines, SEO, SES 2008, websites , 1 comment so far

So what is a website clinic? As per Search Engine Strategies 2008, San Jose organizers, a website clinic is a one to tow hour session where a panel of “Website Gurus” evaluate your site publicly.

They allow you to explain what your site does briefly. Each site review takes about 15 minutes, I attended three sessions on this subject today:

My random thoughts:

  1. Try to stick to one coder or a style of coding
  2. Ensure your site supports the resolution your customer group generally work on
  3. Maybe it is a good idea to give relative links from your homepage to internal server
  4. Seeing what you are looking for in the URL makes sense
  5. Dynamic Menus can create a problem, they may confuse the spider, robots and whatever
  6. JS is best avoided in all sorts of navigation.
  7. JS also adds to overheads
  8. It may be good idea to tackle multiple coder issue by rewriting the code for your top pages (top pages and not all pages) in one style from time to time.
  9. Hyphens are better than underscores in the path and on the page.
  10. Wisely use SEO products and be open to adopting them.
  11. All upper case usage is not good
  12. Ensure your sitemap is there and update it regularly
  13. Define your 20 second elevator pitch and put it prominently
  14. 404 hurts, avoid Not Found Errors
  15. Avoid denial of service errors, they hurt
  16. Bring up Page 2 and Page 3 words
  17. Try MSN funnel tool
  18. Use KML
  19. Provide data dircetly to search engines
  20. Try layering image over text, but don’t go overboard

 

More to come..

SES 2008 SEO August 21, 2008

Posted by simarprit in : Blogging, Internet, Search Engines, SEO, SES 2008, websites , 3comments

SEO Through Blogs and Feeds

Continuing on my blogging the SES 2008 at San Jose I must admit I am not the fastest blogger and neither do I do “Live Blogging”, my blogs are aimed to be educative executive summaries for myself and for all those who care. They are focused session on what all I have attended and express my opinion alongside those who are the knowledge givers.

Rebecca Lieb did a good job of moderating the session, her knowledge about the subject and her apt comments made the session lively, Chris Boggs, Lee Odden, Amanda Watlington and Daron Babin formed the speakers panel.

It is important to self qualify your blog and understand your objectives of blogging. The qualifications you must answer be:

  1. Is your blog official or personal?
  2. Is your blog residing on a sub-domain or is it a separate domain in itself?
  3. Does your blog carry your corporate signatures or it has a personal touch about it?
  4. Are you the lone blogger or there are are multiple bloggers who would work working on the blog?

Choosing your platform is very important. WordPress looked like the preferred platform for most around.

Some quick takeaways (includes my own interpretations and learning)

  1. When writing a blog remember Steven Covey, begin with the end in mind.
  2. You should know precisely what you want to write on and what you want to gain by that writing.
  3. You should make a note of the keywords you want that post/blog to cover and ensure that they find a place in your title.
  4. The panel also recommended that you should do some research on the tags you would like your post to be covered under.
  5. Socializing and creating  community around the log helps
  6. Customize and optimize your blog and feeds
  7. Use blog widgets or bligets wisely, don’t be obsessed
  8. Acknowledge and link to others liberally, develop credibility for your blog
  9. Links are currency, work towards them
  10. Try to become a top referrer on the topic of your choice
  11. Twitter, Flickr, Stumbleupon you need all of them at some stage or another
  12. Goals should drive your content on the blog
  13. Refine your blog
  14. Use Auto Discovery Tag of blog feeds
  15. Use trust rank inside your blog to increase credibility

More to come

SEO Best Practices August 20, 2008

Posted by simarprit in : Blogging, Internet, Search Engines, SEO, websites , 1 comment so far

The most important takeaway for me from the SES 2008, San Jose is that I have come to accept SEO as an integral part of doing business on the net. I must put a quick rejoinder, Ethical SEO is good and it must center around the concept that Search Engines need you more than you eed the search engines. Search engines main stay is good content and high degree of relevant top quality results.

This post is going to be an ever evolving post on SEO Best Practices, this would be an extension of my own own learning and growth as an SEO practitioner.

Search Engine Optimization is good and is here to stay, it all depends on you as an SEO practitioner on how strongly you define your best practices and how religiously you follow them and live the guidelines.

So what is the rule of thumb, and the most critical best practice:

Make your site in a form that it enhances the search engines usage experience. In other words, Search Engines should need you at the least as much as you need them, preferably they should need you more than you need them.

Much more to come, it has just begun…