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Viral Marketing – Web 2.0 Expo September 17, 2008

Posted by simarprit in : 'Viral Marketing, Blogging, Internet, Marketing Strategies, Web 2.0, Web 2.0 Expo, websites , 1 comment so far

Random thoughts and Gyan on Essentials of Viral Marketing

  1. Jonah Peretti has begun with the mess which is Web 2.0 everyone talks to everyone, something like a confernce without a moderator.
  2. Are you part of the network whch networks, are you in a position to initiate a viral. Network structure make a difference to whether your viral spreads or not…. Your network would determine whether you can start a forest fire.
  3. Influential people become the key factor to success..
  4. If it is a tree without a stem, so my question how would it gain height.
  5. People don’t know what they like, thy like to look around and like what others are doing, how can you cash this sentiment.
  6. Contagious Media – Make something which people would love to share.
  7. Accidental virals do good, so make accidents happen.
  8. Half the time in office is spent on blogging, IM, Skype etc..
  9. Bored at Work Network (BWN) can create an expert out of anyone, can you leverage it..
  10. Seed your viral with big number start big, you would reach somewhere even if you fail. LoL Jonah is calling it Big Seed Marketing
  11. Seed to extra ratio can help….
  12. Multi Seed Marketing, plant many tree, some may bear fruit…. live measurement can be a way to lookafter the seed which is reacting and becoming a tree. Multi-Seed is an option when you are sure that you are not sure what will work. So you can always remove the bad seeds and grow the ones which work.
  13. Mullet Strategy, Business upfront, party in the back….Add, edit, test, tweak, optimize, be alive — be live and remember to remove it if it is not working
  14. Histrionic works, try it alongside
  15. Cartoons work, look at using them effectively….
  16. Have focused growth strategy, obsession with quality can be additional baggage, Make what people would love.