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Don’t Say – Bhagwwan Hai February 19, 2010

Posted by simarprit in : Uncategorized , add a comment
God is There is a Trademark

Bhagwaan Hai

Now you can go ahead and register – Khana Khao or Eat Food, Pani Piyo or Drink Water or Bhagwaan Mahan Hai or God is Great. If someone can register Bhagwaan Hai you can do all that too and do it quickly before the phrases run out. It goes without saying that I have already applied for the phrases mentioned above and few more. As I don’t eat chicken I haven’ t applied for “Murgay Ki Taan or Chicken leg” and other related phrases.

Enjoy

Advertsing Brands and Social Media September 18, 2008

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Micahel Lazerow begins with a statement…. Social is here

  1. Brands now have cost effective access to 500 million engaged users
  2. Social sites get less than 1% of the online advertising budgets
  3. Social media advertising is not scalable as on date
  4. Social media advertising is also not very measurable and reliable as of now
  5. Where are the results and how billing is tied to results
  6. Social content is about communication, conversation, CRM, People and not only about advertising, it s a complete marketing suite.
  7. Impressions are like air, which air do you want to breathe and where your air is matters
  8. Buying impressions only in social media is not working and not likely to work
  9. Social Brand Loyalty, interaction with brand is critical and integration of all of the elements
  10. You can;t shout at customers any longer, it has become more about listening
  11. Are you where your user wants you
  12. Million different versions are beamed to million different users… database integration across media is critical, Apps are very important in social media space
  13. Emotion, Engagement, Efficiency, Social Intelligence are the key elements of social media, is your ad catering to it….
  14. Apps are not campaigns, they are not perishable, they have a life a long life
  15. Tie your act together, it is the key to ad apps or engagement ads
  16. Pay on Success model is going to stay on, pay for results
  17. Social media advertising and presence helps in others talking about you
  18. Co-creation of apps is a great concept
  19. FedEx app on Facebook has retained 250,000 active users
  20. Profile targeted advertising can be very successful on social media networks
  21. Laughter maybe the best medicine for a social app
  22. Advertising these apps is very important, self propagation may not be adequate
  23. Coll Apps would have cool success
  24. Some of the measurements are: impressions, installs, time spent, re-visits, recommendations, un-install rate
  25. Make goals and track them
  26. Think big. Start small
  27. Go fast. Iterate
  28. Socialize everything
  29. You have to “Buy Engagement”

This session has been very engaging. Thank you, Michael.

Advertising in Web 2.0 September 18, 2008

Posted by simarprit in : Advertising, Live Blogging, Marketing, Marketing Strategies, Online Advertsing, Web 2.0, Web 2.0 Expo, websites , add a comment

David Kidder is talking about Challenges on Advertising 2.0

  1. Automating of advertsing has to be multistage
  2. Analytic Vs. Creative Challenge
  3. Cost Optimization challenge has moved over to simplicity challenge and time optimization holds the key
  4. Decision making speed is rewarding
  5. Semantics hold the key to success
  6. Execution enabled but strategy focused approach is working
  7. Unified accounting measurements is mission critical

Panel Discussion Max Kalehoff, Jim Barnett, Mike Kelly and Tim Hanlon

  1. Forecasting accurately in digital world is a challenge
  2. Last 10 years have made things complex in advertising space, talking about simplicity is it real….
  3. Fundamentally machines just cant solve problems’, it is the quality of human resource which would continue making the difference, complex marketing needs would require complex marketing solutions and complex advertising solutions… so there is no easy way out Brands is a billion dollar issue and is bound to be complex, machines or no machines
  4. Objective of automation is and should be measurement of every single impression, strategic success rests with computing down to each and every impression released in the digital space.
  5. User experience needs to be measured to add value to any campaign
  6. Automation of cource leads to transparency, what is working and what is not, you can’t bull any longer. Transparency is what is creating to complexity and data overload
  7. Inventory is increasing every minute and new options are emerging simultaneously, which is adding to the complexity, at no point you have clue to the whole offering market has to offer
  8. Performance of fresh inventory available is very unpredictable, transparency is fine but what to do about the performance.
  9. Business models need simplicity too, complex advertising options for media buyers can create its own challenge
  10. Driving leads versus driving revenue, driving global traffic versus driving local traffic and linking them together is also a challenge
  11. Marketers dream is to make automation give a great flexibility, to ease moving around geographies and medias, and mediums
  12. Creativity can’t be automated, but at the same time the audience complexity and commonality pushes creative team to try it harder
  13. Advertisers have a choice and they know it, advertising agencies have a challenge in delivering to their expectations
  14. Interactivity and measurement would also strongly influence success
  15. Personal relationships have always driven advertising industry and automation doesn’t change that.
  16. Relationships are not replaceable but restructuring of relationships is bound to happen, better persons and better processes can be the differentiators
  17. Non premium inventory is growing and piling up, that is something which doesn’t require personal relationships that can be handled by automation very well
  18. Most of the automation are aimed at publishers making more money out of what they think is required, which maynot mean much to advertiser and marketer and the advertising company.
  19. There is a big talent gap which has emerged due to the digital challenge, new products in the market need new marketing approach
  20. Feature obsession may not be helpful, being choosy in mastering features for your own use is important
  21. Lot of inventory which has no buyers goes in for house ads, ad networks are not yet working to expectations, it may take some more time for action to happen.

The session concluded with couple of unexciting questions…

SES 2008 San Jose August 18, 2008

Posted by simarprit in : Bay Area, Blogging, Internet, Marketing, Search Engines , 1 comment so far

For all my posts on SES 2008: http://simarprit.wordpress.com/category/ses-2008/ 

Long Tail of Search & Semantic Search

It is my first time at Search Engine Strategies 2008 – San Jose, California (SES 2008, San Jose), two sessions down and currently attending the panel discussion here are my early thoughts on what’s going on:

Random Gyan:

Long Tail of Search

  1. Long tail can count to about 30% of the organic search
  2. Use blogs to harvest long tail traffic
  3. Use local long tail terms in local listings
  4. Use attributes in Google Maps
  5. Look for the “very Long Tail” and not just the long tail
  6. Weigh your advertising options
  7. Smaller Niche sites maybe a cheaper option, and may give great results at fraction of cost
  8. Links with navigation can help
  9. SEO’s have a role in online search market
  10. Mind your Traffic vs. Bounce rate
  11. Three phrases per page maybe the most optimum and effective targeting
  12. Live out of logs, they hold he key
  13. Shoot upto 20 “me too”: terms per key phrase
  14. Make sure your pages get indexed, search engines are busy, they may miss you.
  15. Divide your site into Key Phrase Zones
  16. SEO is no longer dead, it is making a comeback, and a big comeback
  17. PPC is becoming expensive
  18. Understand your Page Yield
  19. Account for your bottom 100 pages, analyzing them may help
  20. Attack your freeloaders
  21. Plan your SEO Dashboard, ensure it has everything you need, right under your mouse
  22. Measurement is critical, Measure visitors per page
  23. Know the lifetime value of your customers
  24. Search friendly URLs are important, but there is also life beyond them.
  25. Use “No Follow” effectively to increase your page rank
  26. Slicing and Dicing the content is critical
  27. Ideal length of the URL is a very subjective thought
  28. Anchors within the documents help
  29. Rate your keywords and assess your value
  30. Optimize Pagination
  31. Re-look at your internal linking structure
  32. Surrogate sites can help
  33. Getting high value back-links remains critical

Semantic Search:

  1. Let us talk to search engine and forget abstract codes and mono syllables
  2. Semantic Search engines attempt to understand underlying structured data
  3. Semantic search engines tend to eliminate ambiguous queries
  4. Search monkey project by Yahoo is an attempt to open up Yahoo Search platform for further development, based on semantic qualities and natural language expressions.
  5. Boorah claims that semantic search is happening. A quick 20 word analysis revealed little and exposed lots of limitations to the project.
  6. Google is implementing high degree of behind the scene semantics
  7. Hakia is a full blown version of Semantic Search (Beta), some of the attempts looked to be right, results are coincidentally close to Yahoo
  8. Powerset claims to have extreme semantic capabilities, which were not visible when I gave a set of questions to the website
  9. Ask.com claims to be amongst the best semantic search engines around with best results in Natural Language Query processing
  10. Generalization Vs. Specialization, Parallelization, Question Type, Categorization, Compressions, Content Characterization, ontology science applications are amongst some of the terms introduced.
  11. Inside the page semantic results could be another deliverable.
  12. Semantic Search has a lot to do with Aggregation of facts
  13. Improving relevance would remain a challenge
  14. Linguistic capabilities aided in ample measure with AI can deliver a great product over couple of years.