jump to navigation

Aam Aadmi Party Must Dodge A Scoial Media Disaster in Punjab? January 14, 2016

Posted by simarp in : India , add a comment

It looks like that  Aam Aadmi Party (AAP) is doing a tactical blunder by giving importance to Arvind Kejriwal over the spirit of AAP. In Punjab and in all other states, what AAP needs to sell is AAP as a concept and not Arvind Kejriwal. Arvind Kejriwal is sold and sold well. He cannot be CM of 10 or 20 states. Overselling Arvind Kejriwal is going to damage AAP, exactly in the same way overselling Narendra Modi damaged BJP in Delhi and Bihar and also to a large extent in Maharashtra and Jammu and Kashmir. In J&K if BJP would’ve projected a Muslim CM candidate from day one and in Mahasrhtra Devendra Fadnavis, game would have been very different. Even in Delhi had they opted for a local BJP leader, for that matter even Vijay Goel, they would have performed better.

#HopeofPunjabKejriwal is a brain damaged #tag. Instead of this they must consider #AAPDaPunjab. Everyone knows that it is not going to be Kejriwal who is going to run Punjab, sp why project him larger than the party.  If AAP has to replicate BJP’s mistakes on social media, it will get the same result. If they project Sucha Singh Chottepur or Bhagwant Maan, it would create a very strong wave in favor of AAP, both are CM material and well respected in the state. Both have worked very hard since they got elected as MPs. They can even think of some other candidates who could be the face of AAP for Punjab. In the run up to the elections, Arvind Kejriwal must consider leaving post of Delhi CM and Getting Manish Sisodia to run Delhi. This would have a mind blowing Social Media impact and would put him at par with Narendra Modi Ji or even ahead of him in Social Media warfare. AAP must also consider pushing a CMDelhi Twitter account and FB account completely independent of Arvind Kejriwal. That account can later in the day be utilized to position new CM.

Social Media is a 100x Chessboard, if you don’t keep backups, game is over before it has started. The way AAP is currently handling its social media, it looks highly influenced by BJP’s strategy which was initially put in place, that strategy is no longer working for BJP hence has no chance to work for AAP. AAP must develop a strategy around itself, keeping its constraints in mind. AAP needs to be less vulnerable and more encompassing.Congress has tried to counter BJP but has failed misreably, AAP has had tremendous success so far, but it may run out of luck if it runs out of sensibilities.

AAP also needs to project itself as more inclusive, which is a surprise anyway and may not have been a need if SM would have been inclusive as the party claims itself to be.

It is in BJP’s Interest To Not Join Mehbooba Mufti’s Government January 11, 2016

Posted by simarp in : India , add a comment

I don’t believe in building suspense. For me it is is important to let the conclusion be known first so as those who have time to read me know whether it is worth a read or not.

I am sure it is in BJP’s interest to not be a part of Mehbooba Mufti’s Government in Jammu and Kashmir. This would allow them to play their Hindu card in UP elections and at the same be seen as victims despite trying to form a secular government with PDP.  Mehbooba Mufti is as right-winger Islamist as BJP’s spiritual master RSS is a right-winger Hindutva organization. Sooner or later this political equation has to collapse, if it collapses now it is a blessing in disguise for them. With no baggage of having an alliance with a radical Muslim party they can plan and do their calculations for Kerala, Tamilnadu, West Bengal and Uttar Pradesh. In all the four states BJP stands to gain without PDP. With PDP they are bound to suffer and many BJP supporters may not step out to vote at all.

Further BJP can start an agitation for a Jammu autonomous region within J&K with its own local government, which they are sure to start with, maybe they can even consider bifurcation of J&K into three states. If all goes well they can run Jammu & Ladakh both. Staying with Mehbooba Mufti is a big liability and her every speech is going to hurt them more. Mufti Saheb’s funeral exposed lack of people’s will, wish and blessings or PDP-BJP alliance. This is no rocket science and Mehbooba Mufti is bound to get very aggressive over next few months to protect her radical Muslim vote-bank.  Once that starts happening it will be impossible for BJP to escape from owning responsibility for what all is going majorly wrong with the state.   Moreover the way things are, number and intensity of attacks in Jammu region are likely to significantly mover up the danger zone. With BJP in power as a partner, it would be responsible for the attacks and if there is a double digit or a triple digit loss of Hindus, almost all the four states would see BJP suffering badly.

BJP has made a point by forming a Government in J&K and not being untouchable for almost anybody in the political system, except left, now is the time for it to book profits and move on.

BJP set to win Delhi Assembly November 11, 2008

Posted by simarprit in : India, Is anyone listening, News , add a comment

It looks like the clock has turned full circle, they Delhi lost due to inflation – they are likely to win due to inflation. Vijay Kumar Malhotra maynot be my choice for CM’s post but I can never cast my vote for a Congress candidate. To me to vote for Congress is not an option. Arun Jaitley would have made a much better CM, maybe he wants to play safe and be in the race for PM some day.

More to come