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Random Thoughts On Why I Tweet September 1, 2009

Posted by simarprit in : Uncategorized , add a comment
  1. Why I started blogging less?  Because I started tweeting a lot.
  2. Why do I tweet a lot? Because I find it simple and casual, it is like being at home and shorts and earning your bread at the same time.
  3. It is said Twitter can change the way world works, do I agree?  Yes, I agree – it has changed mine in more ways than one. I have become focused, I need to watch less television and it doesn’t hurt me if I miss my morning newspaper.
  4. Does tweeting give me satisfaction? Yes it does, and as a bonus it also gives me instant gratification. I feel good when within minutes of my loading a photograph I know 30, 40, 50 people have seen it. Works for me.
  5. Do I miss blogging? Yes, I do and would seriously like to go back to it, but after tweeting it looks tedious

Advertising in Web 2.0 September 18, 2008

Posted by simarprit in : Advertising, Live Blogging, Marketing, Marketing Strategies, Online Advertsing, Web 2.0, Web 2.0 Expo, websites , add a comment

David Kidder is talking about Challenges on Advertising 2.0

  1. Automating of advertsing has to be multistage
  2. Analytic Vs. Creative Challenge
  3. Cost Optimization challenge has moved over to simplicity challenge and time optimization holds the key
  4. Decision making speed is rewarding
  5. Semantics hold the key to success
  6. Execution enabled but strategy focused approach is working
  7. Unified accounting measurements is mission critical

Panel Discussion Max Kalehoff, Jim Barnett, Mike Kelly and Tim Hanlon

  1. Forecasting accurately in digital world is a challenge
  2. Last 10 years have made things complex in advertising space, talking about simplicity is it real….
  3. Fundamentally machines just cant solve problems’, it is the quality of human resource which would continue making the difference, complex marketing needs would require complex marketing solutions and complex advertising solutions… so there is no easy way out Brands is a billion dollar issue and is bound to be complex, machines or no machines
  4. Objective of automation is and should be measurement of every single impression, strategic success rests with computing down to each and every impression released in the digital space.
  5. User experience needs to be measured to add value to any campaign
  6. Automation of cource leads to transparency, what is working and what is not, you can’t bull any longer. Transparency is what is creating to complexity and data overload
  7. Inventory is increasing every minute and new options are emerging simultaneously, which is adding to the complexity, at no point you have clue to the whole offering market has to offer
  8. Performance of fresh inventory available is very unpredictable, transparency is fine but what to do about the performance.
  9. Business models need simplicity too, complex advertising options for media buyers can create its own challenge
  10. Driving leads versus driving revenue, driving global traffic versus driving local traffic and linking them together is also a challenge
  11. Marketers dream is to make automation give a great flexibility, to ease moving around geographies and medias, and mediums
  12. Creativity can’t be automated, but at the same time the audience complexity and commonality pushes creative team to try it harder
  13. Advertisers have a choice and they know it, advertising agencies have a challenge in delivering to their expectations
  14. Interactivity and measurement would also strongly influence success
  15. Personal relationships have always driven advertising industry and automation doesn’t change that.
  16. Relationships are not replaceable but restructuring of relationships is bound to happen, better persons and better processes can be the differentiators
  17. Non premium inventory is growing and piling up, that is something which doesn’t require personal relationships that can be handled by automation very well
  18. Most of the automation are aimed at publishers making more money out of what they think is required, which maynot mean much to advertiser and marketer and the advertising company.
  19. There is a big talent gap which has emerged due to the digital challenge, new products in the market need new marketing approach
  20. Feature obsession may not be helpful, being choosy in mastering features for your own use is important
  21. Lot of inventory which has no buyers goes in for house ads, ad networks are not yet working to expectations, it may take some more time for action to happen.

The session concluded with couple of unexciting questions…

SES 2008 SEO August 21, 2008

Posted by simarprit in : Blogging, Internet, Search Engines, SEO, SES 2008, websites , 3comments

SEO Through Blogs and Feeds

Continuing on my blogging the SES 2008 at San Jose I must admit I am not the fastest blogger and neither do I do “Live Blogging”, my blogs are aimed to be educative executive summaries for myself and for all those who care. They are focused session on what all I have attended and express my opinion alongside those who are the knowledge givers.

Rebecca Lieb did a good job of moderating the session, her knowledge about the subject and her apt comments made the session lively, Chris Boggs, Lee Odden, Amanda Watlington and Daron Babin formed the speakers panel.

It is important to self qualify your blog and understand your objectives of blogging. The qualifications you must answer be:

  1. Is your blog official or personal?
  2. Is your blog residing on a sub-domain or is it a separate domain in itself?
  3. Does your blog carry your corporate signatures or it has a personal touch about it?
  4. Are you the lone blogger or there are are multiple bloggers who would work working on the blog?

Choosing your platform is very important. WordPress looked like the preferred platform for most around.

Some quick takeaways (includes my own interpretations and learning)

  1. When writing a blog remember Steven Covey, begin with the end in mind.
  2. You should know precisely what you want to write on and what you want to gain by that writing.
  3. You should make a note of the keywords you want that post/blog to cover and ensure that they find a place in your title.
  4. The panel also recommended that you should do some research on the tags you would like your post to be covered under.
  5. Socializing and creating  community around the log helps
  6. Customize and optimize your blog and feeds
  7. Use blog widgets or bligets wisely, don’t be obsessed
  8. Acknowledge and link to others liberally, develop credibility for your blog
  9. Links are currency, work towards them
  10. Try to become a top referrer on the topic of your choice
  11. Twitter, Flickr, Stumbleupon you need all of them at some stage or another
  12. Goals should drive your content on the blog
  13. Refine your blog
  14. Use Auto Discovery Tag of blog feeds
  15. Use trust rank inside your blog to increase credibility

More to come