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Amitabh Bachchan as Incredible India Ambassador is Unacceptable January 8, 2016

Posted by simarp in : Bollywood , add a comment

Dear Mr. Amitabh Bachchan,

Please do not become brand ambassador of Incredible India. Yes, you are a great actor and a even a better manipulator, but you are definitely not a good human being. You are always on the side of power and you truly believe in going with the flow. You were with the Gandhis when they called the shots, you were great pals with Amar Singh, Anil Ambani and Mulayam Singh when you were deep in the dumps and they were flavor of the day and now you are with Modi Ji. Of course everyone knows how you royally dumped Amar Singh when he lost Mulayam Singh’s confidence despite accepting Rolls or was it Bentley from him so famously.

Millions of people saw you on television and remember you shouting action against Sikhs in the wake of Mrs. Indira Gandhi’s assisnation, yes your dramatics were well received and thousands of Sikhs were massacred in their own country and your war cry did contribute significantly to it.  In your heart you don’t belong to any party, you don’t belong to any religion, you don’t belong to any family, you didn’t even belong to your parents. You just belong to yourself and someone who has always lived for himself over others even over his immediate family can’t be a brand ambassador for India, so please don’t fix it. Everyone knows how you played a dominating role in life of Praveen Babi and Rekha and how you didn’t marry either of the two and left them both absolutely high and dry.

You are not apolitical having successfully contested on a Congress ticket and you left that party when financial disputes surfaced between your friend’s widow Sonia Gandhi and you.

It will make me very sad if you are made India’s brand ambassador, you precisely stand for values which India can do without. You’ve manipulated your way to it, but please don’t accept it, it will be a great favor to India.

Thank You.

 

Simarprit Singh

Incredible India and Aamir Khan January 7, 2016

Posted by simarp in : India , add a comment

If you are endorsing a product, you can’t be belittling it.

And, if you belittle it you can’t expect your masters to keep you as a brand ambassador.

Even if you do something inadvertently which questions that brand or damages it, the least you can do it is to voluntarily offer to disassociate yourself from it. If the brand owners  believe in you still, good for you and if they don’t, feel sorry and be careful next time.  You can never betray what feeds you. Simple. Straight. Unambiguous.

Brands are difficult to create and brands are known by the attributes of its ambassadors. In case of Incredible India there were lot of brand adjustments and compromises made to link up Aamir Khan with Incredible India. Also tons of money was paid for the same, Aamir Khan was engaged for the edge he had displayed in the past. It is that edge which got him the job, so that edge becomes non-negotiable attribute and he has to protect that. In going aloud with his intolerance statement, though it was not as much of it, he compromised that edge, the edge of his credibility, the edge of his commitment and the edge of his professional ethics. These compromises are big compromises. I think he underestimated people’s intolerance level towards these statements, well meaning or not, this is where he lost his edge. He also underestimated reactions to the religion he is perceived to follow and association with statements he made.

If he was not associated with Incredible India he had no duty and obligation to protect that brand, as he was associated, it was a role he didn’t play well. So, he had to be punished.

Hope celebrities learn that endorsing a brand brings in money and responsbilities both, they just can’t keep the money and wish away the responsbilities.