Reinvention of Marketing the Web 2.0 Way September 17, 2008
Posted by simarprit in Blogging, Business, Education, Internet, Marketing, Marketing Strategies, Web 2.0, Web 2.0 Expo, websites.Tags: Marketing Strategies, Online, Online Advertising, Online PR, PR, PR 2.0, PR Tips, Public Relations, web marketing
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Brian Solis on Web 2.0 and its role in PR and Marketing, my 2 cents are all over (Brian may or may not agree)
- Customers are moving online, PR and Marketing needs to move beyond 1.0 which it looks like it is stuck in’
- Are you an influencer, or do you know influencers, bloggers are influencers and they are at it
- Perception is important and social web has a role in how you are looked at
- Defining and measuring influence can help in decision making
- Are you everywhere… Traditional media, Events online and offline, New Influencers, Social Networks, Blogs and Comments, Forums, Content Creation & Curation
- Composite strategy can work for you, all encompassing approach to PR and Marketing would help
- Engagement is important in PR now, not just a look or a hit.
- You need to be hybrid PR professional in today’s world
- A PR professional needs to be all it takes he has to be octopus
- PR today all about Public
- A PR professional needs to be participative a good Press Release may not lead to anything
- Common Sense rules the day
- Rules of PR are influenced by rules of Blogging, which has no rules
- Relationship of trust with a lot of guys
- Be incremental in approach, keep sharing and communicating as you go on, let the story build up fast enough
- WOMM (Word of Mouth Marketing) is what every thing leads to.
- PR today has to be organization wide
- Are you everywhere, exclude none
- Do you know where-ever you are, you just have to be everywhere. Look at all of the key networks and measure your performance on all active networks
- Become a resource for people
- Participation is the key and not initiation
- Web Analytics holds the key to how you are doing
- Creating special landing pages for your various activities can help
- Quantification and tying the activity to sales helps
- WEB 2.0 is not frozen, there is a lot more to come so keep learning
- You are the brand you project
- Some resources – Future-works, SocialMediaClub, sncr.org, nowisgone
