Reinvention of Marketing the Web 2.0 Way September 17, 2008Posted by simarprit in Blogging, Business, Education, Internet, Marketing, Marketing Strategies, Web 2.0, Web 2.0 Expo, websites.
Tags: Marketing Strategies, Online, Online Advertising, Online PR, PR, PR 2.0, PR Tips, Public Relations, web marketing
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Brian Solis on Web 2.0 and its role in PR and Marketing, my 2 cents are all over (Brian may or may not agree)
- Customers are moving online, PR and Marketing needs to move beyond 1.0 which it looks like it is stuck in’
- Are you an influencer, or do you know influencers, bloggers are influencers and they are at it
- Perception is important and social web has a role in how you are looked at
- Defining and measuring influence can help in decision making
- Are you everywhere… Traditional media, Events online and offline, New Influencers, Social Networks, Blogs and Comments, Forums, Content Creation & Curation
- Composite strategy can work for you, all encompassing approach to PR and Marketing would help
- Engagement is important in PR now, not just a look or a hit.
- You need to be hybrid PR professional in today’s world
- A PR professional needs to be all it takes he has to be octopus
- PR today all about Public
- A PR professional needs to be participative a good Press Release may not lead to anything
- Common Sense rules the day
- Rules of PR are influenced by rules of Blogging, which has no rules
- Relationship of trust with a lot of guys
- Be incremental in approach, keep sharing and communicating as you go on, let the story build up fast enough
- WOMM (Word of Mouth Marketing) is what every thing leads to.
- PR today has to be organization wide
- Are you everywhere, exclude none
- Do you know where-ever you are, you just have to be everywhere. Look at all of the key networks and measure your performance on all active networks
- Become a resource for people
- Participation is the key and not initiation
- Web Analytics holds the key to how you are doing
- Creating special landing pages for your various activities can help
- Quantification and tying the activity to sales helps
- WEB 2.0 is not frozen, there is a lot more to come so keep learning
- You are the brand you project
- Some resources – Future-works, SocialMediaClub, sncr.org, nowisgone
SES 2008 San Jose August 18, 2008Posted by simarprit in Bay Area, Blogging, Internet, Marketing, Search Engines.
Tags: Advertising, Long Tail Search, Online, Search Engines, SES, SES 2008
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For all my posts on SES 2008: http://simarprit.wordpress.com/category/ses-2008/
Long Tail of Search & Semantic Search
It is my first time at Search Engine Strategies 2008 – San Jose, California (SES 2008, San Jose), two sessions down and currently attending the panel discussion here are my early thoughts on what’s going on:
Long Tail of Search
- Long tail can count to about 30% of the organic search
- Use blogs to harvest long tail traffic
- Use local long tail terms in local listings
- Use attributes in Google Maps
- Look for the “very Long Tail” and not just the long tail
- Weigh your advertising options
- Smaller Niche sites maybe a cheaper option, and may give great results at fraction of cost
- Links with navigation can help
- SEO’s have a role in online search market
- Mind your Traffic vs. Bounce rate
- Three phrases per page maybe the most optimum and effective targeting
- Live out of logs, they hold he key
- Shoot upto 20 “me too”: terms per key phrase
- Make sure your pages get indexed, search engines are busy, they may miss you.
- Divide your site into Key Phrase Zones
- SEO is no longer dead, it is making a comeback, and a big comeback
- PPC is becoming expensive
- Understand your Page Yield
- Account for your bottom 100 pages, analyzing them may help
- Attack your freeloaders
- Plan your SEO Dashboard, ensure it has everything you need, right under your mouse
- Measurement is critical, Measure visitors per page
- Know the lifetime value of your customers
- Search friendly URLs are important, but there is also life beyond them.
- Use “No Follow” effectively to increase your page rank
- Slicing and Dicing the content is critical
- Ideal length of the URL is a very subjective thought
- Anchors within the documents help
- Rate your keywords and assess your value
- Optimize Pagination
- Re-look at your internal linking structure
- Surrogate sites can help
- Getting high value back-links remains critical
- Let us talk to search engine and forget abstract codes and mono syllables
- Semantic Search engines attempt to understand underlying structured data
- Semantic search engines tend to eliminate ambiguous queries
- Search monkey project by Yahoo is an attempt to open up Yahoo Search platform for further development, based on semantic qualities and natural language expressions.
- Boorah claims that semantic search is happening. A quick 20 word analysis revealed little and exposed lots of limitations to the project.
- Google is implementing high degree of behind the scene semantics
- Hakia is a full blown version of Semantic Search (Beta), some of the attempts looked to be right, results are coincidentally close to Yahoo
- Powerset claims to have extreme semantic capabilities, which were not visible when I gave a set of questions to the website
- Ask.com claims to be amongst the best semantic search engines around with best results in Natural Language Query processing
- Generalization Vs. Specialization, Parallelization, Question Type, Categorization, Compressions, Content Characterization, ontology science applications are amongst some of the terms introduced.
- Inside the page semantic results could be another deliverable.
- Semantic Search has a lot to do with Aggregation of facts
- Improving relevance would remain a challenge
- Linguistic capabilities aided in ample measure with AI can deliver a great product over couple of years.
Thematic Online Mapping – What a Churning! November 10, 2007Posted by simarprit in Uncategorized.
Tags: global, map sites, mapping, Maps, Online, ranking, Simarprit, Thematic, World
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Mapping space is traditionally divided in two verticals. Navigational & Thematic. Navigational is the one which is much in news, thematic is usually the one which is for serious use.
After a deep analysis (Alexa/ Compete/ Quantcast and what not) of the mapping space the following popularity rankings emerge:
While the first four are into Navigational Mapping, http://www.mapsofworld.com has emerged as the lead in thematic mapping. Thematic had http://www.lonelyplanet.com and http://lib.texas.eduas the key players before the rise of mapsofworld.com. Lonely Planet handled travel maps and library website of Texas university handled topographic maps. Both are today out of the reckoning for top honors in the thematic mapping space. Randmcnally.com the Grand Old Man of mapping industry has been on shaky wicket for over a decade now. Maps.com the pioneer in online sale of maps and globes is also loosing ground rapidly, from a site in global top 1000 on all bench marks in late 90′s maps.com is fast becoming an also ran.
Mapsofworld.com has been increasing its lead over others, in the US space. The site recently started showing up even more than http://www.multimap.comhowever multimap.com still leads mapsofworld.com globally and in Europe. http://www.infoplease.com also has a detailed mapping section but has lost out on top listings in the mapping space.
Is there a window in thematic maps, why do we need thematic maps online atall? Thematic maps bring in information placed over maps, it is said that a picture is worth 1000 words, a thematic map is worth a complete thesis or a book. Thematics are created with lot of research. Each thematic map comprises of tons of information. To understand Top 10 economies of the world a thematic map goes through the whole drill of data analysis and interpretation. Reliability is a key in thematic maps. If you are not reliable, you can’t stay in the segment.
Thematic maps are used by Marketing Professionals/ Research Scholars/ School Students/ Quiz Masters and General Public.
The churning which the thematic map segment has seen is very good for the industry. http://www.mapsofworld.comto gain ground has covered some tough areas like African thematic maps and maps like angling and biking locations. The multi billion dollar question is that can a thematic mapping site eventually overtake navigational sites? My take is Yes. Mobile telephony and integration at the equipment level of maps with mobile devices would reduce the usage of navigational mapping sites significantly. Letting sites like mapsofworld.com, lonelyplanet.com, lib.texas.edu grow the market and establish new benchmarks.