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Reinvention of Marketing the Web 2.0 Way September 17, 2008

Posted by simarprit in : Blogging, Business, Education, Internet, Marketing, Marketing Strategies, Web 2.0, Web 2.0 Expo, websites , add a comment

Brian Solis on Web 2.0 and its role in PR and Marketing, my 2 cents are all over (Brian may or may not agree)

  1. Customers are moving online, PR and Marketing needs to move beyond 1.0 which it looks like it is stuck in’
  2. Are you an influencer, or do you know influencers, bloggers are influencers and they are at it
  3. Perception is important and social web has a role in how you are looked at
  4. Defining and measuring influence can help in decision making
  5. Are you everywhere… Traditional media, Events online and offline, New Influencers, Social Networks, Blogs and Comments, Forums, Content Creation & Curation
  6. Composite strategy can work for you, all encompassing approach to PR and Marketing would help
  7. Engagement is important in PR now, not just a look or a hit.
  8. You need to be hybrid PR professional in today’s world
  9. A PR professional needs to be all it takes he has to be octopus
  10. PR today all about Public
  11. A PR professional needs to be participative a good Press Release may not lead to anything
  12. Common Sense rules the day
  13. Rules of PR are influenced by rules of Blogging, which has no rules
  14. Relationship of trust with a lot of guys
  15. Be incremental in approach, keep sharing and communicating as you go on, let the story build up fast enough
  16. WOMM (Word of Mouth Marketing) is what every thing leads to.
  17. PR today has to be organization wide
  18. Are you everywhere, exclude none
  19. Do you know where-ever you are, you just have to be everywhere.  Look at all of the key networks and measure your performance on all active networks
  20. Become a resource for people
  21. Participation is the key and not initiation
  22. Web Analytics holds the key to how you are doing
  23. Creating special landing pages for your various activities can help
  24. Quantification and tying the activity to sales helps
  25. WEB 2.0 is not frozen, there is a lot more to come so keep learning
  26. You are the brand you project
  27. Some resources – Future-works,  SocialMediaClub, sncr.org, nowisgone 

SES 2008 San Jose August 18, 2008

Posted by simarprit in : Bay Area, Blogging, Internet, Marketing, Search Engines , 1 comment so far

For all my posts on SES 2008: http://simarprit.wordpress.com/category/ses-2008/ 

Long Tail of Search & Semantic Search

It is my first time at Search Engine Strategies 2008 – San Jose, California (SES 2008, San Jose), two sessions down and currently attending the panel discussion here are my early thoughts on what’s going on:

Random Gyan:

Long Tail of Search

  1. Long tail can count to about 30% of the organic search
  2. Use blogs to harvest long tail traffic
  3. Use local long tail terms in local listings
  4. Use attributes in Google Maps
  5. Look for the “very Long Tail” and not just the long tail
  6. Weigh your advertising options
  7. Smaller Niche sites maybe a cheaper option, and may give great results at fraction of cost
  8. Links with navigation can help
  9. SEO’s have a role in online search market
  10. Mind your Traffic vs. Bounce rate
  11. Three phrases per page maybe the most optimum and effective targeting
  12. Live out of logs, they hold he key
  13. Shoot upto 20 “me too”: terms per key phrase
  14. Make sure your pages get indexed, search engines are busy, they may miss you.
  15. Divide your site into Key Phrase Zones
  16. SEO is no longer dead, it is making a comeback, and a big comeback
  17. PPC is becoming expensive
  18. Understand your Page Yield
  19. Account for your bottom 100 pages, analyzing them may help
  20. Attack your freeloaders
  21. Plan your SEO Dashboard, ensure it has everything you need, right under your mouse
  22. Measurement is critical, Measure visitors per page
  23. Know the lifetime value of your customers
  24. Search friendly URLs are important, but there is also life beyond them.
  25. Use “No Follow” effectively to increase your page rank
  26. Slicing and Dicing the content is critical
  27. Ideal length of the URL is a very subjective thought
  28. Anchors within the documents help
  29. Rate your keywords and assess your value
  30. Optimize Pagination
  31. Re-look at your internal linking structure
  32. Surrogate sites can help
  33. Getting high value back-links remains critical

Semantic Search:

  1. Let us talk to search engine and forget abstract codes and mono syllables
  2. Semantic Search engines attempt to understand underlying structured data
  3. Semantic search engines tend to eliminate ambiguous queries
  4. Search monkey project by Yahoo is an attempt to open up Yahoo Search platform for further development, based on semantic qualities and natural language expressions.
  5. Boorah claims that semantic search is happening. A quick 20 word analysis revealed little and exposed lots of limitations to the project.
  6. Google is implementing high degree of behind the scene semantics
  7. Hakia is a full blown version of Semantic Search (Beta), some of the attempts looked to be right, results are coincidentally close to Yahoo
  8. Powerset claims to have extreme semantic capabilities, which were not visible when I gave a set of questions to the website
  9. Ask.com claims to be amongst the best semantic search engines around with best results in Natural Language Query processing
  10. Generalization Vs. Specialization, Parallelization, Question Type, Categorization, Compressions, Content Characterization, ontology science applications are amongst some of the terms introduced.
  11. Inside the page semantic results could be another deliverable.
  12. Semantic Search has a lot to do with Aggregation of facts
  13. Improving relevance would remain a challenge
  14. Linguistic capabilities aided in ample measure with AI can deliver a great product over couple of years.

Thematic Online Mapping – What a Churning! November 10, 2007

Posted by simarprit in : Uncategorized , 1 comment so far

Mapping space is traditionally divided in two verticals. Navigational & Thematic. Navigational is the one which is much in news, thematic is usually the one which is for serious use.

After a deep analysis (Alexa/ Compete/ Quantcast and what not) of the mapping space the following popularity rankings emerge:

  1. http://www.mapquest.com
  2. http://maps.yahoo.com
  3. http://maps.google.com
  4. http://local.live.com
  5. http://www.mapsofworld.com
  6. http://www.multimap.com
  7. http://www.randmcnally.com
  8. http://www.maps.com
  9. http://www.mapnation.com
  10. http://www.mapsonus.com   

While the first four are into Navigational Mapping, http://www.mapsofworld.com has emerged as the lead in thematic mapping. Thematic had http://www.lonelyplanet.com and http://lib.texas.eduas the key players before the rise of mapsofworld.com.  Lonely Planet handled travel maps and library website of Texas university handled topographic maps.  Both are today out of the reckoning for top honors in the thematic mapping space. Randmcnally.com the Grand Old Man of mapping industry has been on shaky wicket for over a decade now.  Maps.com the pioneer in online sale of maps and globes is also loosing ground rapidly, from a site in global top 1000 on all bench marks in late 90′s maps.com is fast becoming an also ran.

Mapsofworld.com has been increasing its lead over others, in the US space. The site recently started showing up even more than http://www.multimap.comhowever multimap.com still leads mapsofworld.com globally and in Europe. http://www.infoplease.com also has a detailed mapping section but has lost out on top listings in the mapping space.

 Is there a window in thematic maps, why do we need thematic maps online atall? Thematic maps bring in information placed over maps, it is said that a picture is worth 1000 words, a thematic map is worth a complete thesis or a book. Thematics are created with lot of research. Each thematic map comprises of tons of information. To understand Top 10 economies of the world a thematic map goes through the whole drill of data analysis and interpretation. Reliability is a key in thematic maps. If you are not reliable, you can’t stay in the segment.

Thematic maps are used by Marketing Professionals/ Research Scholars/ School Students/ Quiz Masters and General Public.

The churning which the thematic map segment has seen is very good for the industry. http://www.mapsofworld.comto gain ground has covered some tough areas like African thematic maps and maps like angling and biking locations. The multi billion dollar question is that can a thematic mapping site eventually overtake navigational sites? My take is Yes. Mobile telephony and integration at the equipment level of maps with mobile devices would reduce the usage of navigational mapping sites significantly. Letting sites like mapsofworld.com, lonelyplanet.com, lib.texas.edu grow the market and establish new benchmarks.