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Christmas Carnivals December 16, 2008

Posted by simarprit in : Christmas, Festivals, websites , add a comment

How do you name a site, Simar?  Why did you name your Valentine site – MyDearValentine.com? Why did you name your Christmas Site Christmas Carnivals and why not Christmas XYZ or XYZ Christmas  http://christmascarnivals.com – Questions like this are put at me very often> My answer – There is a lot to naming a site and I take my job of naming a site seriously.

Let me be in the spirit of Christmas and state the story of naming of Christmas Carnivals and why it is plural and not singular.

Every year since 1941 the downtown New Delhi, referred as Connaught Place plays host to a Christmas Carnival and is all decked up for the Christmas. To us the festival of Diwali is associated with Mela, so Compare went ahead and developed a site DiwaliMela.com and as Christmas had a strong association with Carnival we desired to keep the name Christmas Carnival, however the registrar’s representative did a mistake and booked ChristmasCarnivals.com instead. By the time we realized what had happened, the name was gone.  We did go ahead and block other extension .net but decided to stick with ChristmasCarnivals.com – we worked further to evolve CC as we refer it to, as the single largets place for information about Christmas. There was a big learning to do, and we did go through the whole exercise of understanding Christmas and the festivities around it.

Though the site came up in 1999, it was only in 2007 – did I actually get to see the real Christmas Carnival when I was in the United States around Christmas time. The inputs I gathered were put by the team to great use and we worked on improving CC.

I am proud of the fact that ChristmasCarnivals.com has emerged as the leading Christmas site and about a million souls from all over the world stop at ChristmasCarnivals.com.

So there is a lot  to a name provided you can live to it.

So my 2 cents: Keep the domain name exactly what you want the site to be.

Diwali Mela and Virtual Rakhi get a new organizer July 4, 2008

Posted by simarprit in : Diwali, Festivals, Internet, portals, Raksha Bandhan - Rakhi , 1 comment so far

Business synergies are critical. Small business doesn’t make sense for anyone anymore, more so for those who have other assets and businesses to handle.

Compare Infobase now owns over 1600 websites and portals, I remember at the best the names or existence of about 200 of them, as Compare’s business is to develop and sell websites, selling a website is a business transaction. Whenever we sell an Internet site which is known, we are asked don’t you feel bad after selling the site? My answer is we loved developing it and owning it and we love the act of selling it, this is our business. The second part of my answer actually is not palatable to people, “We make effort to sell to a buyer who would do justice to the site”. Most of the people find the answer a guilt cover, which it is not as selling is a pleasure and not a guilt. The new owner group of http://www.diwalimela.com(Diwali Mela) are well established players, they understand sites as much as we do and they desire to pursue e-commerce business. Dinesh Aggarwal is a dear friend and an old business associate, Dinesh is more known for India Mart however he also owns Intermesh Shopping Network which has bought Diwali Mela and its stablemate http://www.virtualrakhi.com  (Virtual Rakhi).

Diwali Mela was born as a concept of holding a global Diwali Mela or an Exhibition on the Internet. We used it like that for few years, but somehow we always felt that our job was not to manage a business of the site, we were comfortable managing and developing the site. With Diwali Mela and Virtual Rakhi (Our site for the festivals of Raksha Bandhan and not a virtual Rakhi Sawant… LoL) sold we exit from one of the business lines which we were reluctant players in.

Diwali Mela and Virtual Rakhi leave behind fond memories and great learning experience, we wish both the sites best of luck and great success with their new owners.